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Motivation
Anything conscious or unconscious provides meaning or direction and effort to behavior
Expectancy
How confident a person is that they can succeed at a task. It is influenced by self concept, past experiences, and task complexity.
Task Value
How important, enjoyable, or useful the task is perceived to be
Attainment Value
Importance of doing well; identity relevance
Intrinsic Value
Enjoyment or interest in the activity
Utility Value
Usefulness for future goals
Cost
What must be sacrificed (comfort/effort, time, anxiety)
Motivation = Expectancy x Value
If expectancy or value is low, motivation tends to be low as well.