E-commerce Funnel Analysis Lecture Review

Flashcards covering key vocabulary and concepts related to E-commerce funnel analysis.

E-commerce Funnel

A marketing and sales model representing the stages a potential customer goes through in the online buying process.

Conversion Rate

The percentage of visitors who complete a desired action, such as making a purchase.

Customer Journey

The complete experience a customer has while interacting with a brand, from awareness to purchase and beyond.

Bounce Rate

The percentage of visitors who leave a website after viewing only one page.

Loyalty Program

A rewards program offered by a company to customers who frequently make purchases.

Post-Purchase Stage

The phase after a customer has made a purchase, focusing on retention and loyalty.

Traffic Sources

The various channels through which visitors arrive at a website, including organic searches, social media, and paid ads.

Abandoned Cart Rate

The percentage of shopping carts that are created but not completed as purchases.