Chapter 13: Social Media Marketing

feed

(sometimes referred to as timeline)

where all of the posts show up from people that a user follows/connects with

friends

(sometimes referred to as connections)

all platforms have some way that users connect, either by becoming friends or “following” another person

followers

the people who have connected with a person or company and view their content are said to be “followers”

posts

all platforms have some type of post that the user creates to share; these can be text posts, images, videos, and more

post lifespan

how long it takes before a post isn’t viewed anymore and essentially “dies”

profile

what a user creates as a sort of homepage. This houses information about the user and the content created by the user

social media

refers to websites and applications that are platforms where users can share content and information and interact with each other

social media marketing

social media marketing: using social media platforms strategically to market a person, product, company, organization, or idea

social media monitoring

(sometimes referred to as social listening)

the process of listening out for social media conversations that are relevant to your brand

users

all of the people who use the platform