Module 1 The Changing Landscape of Communication

Primary Oral Culture

A culture with no knowledge of writing, where sound is a key element.

Mnemonics

Techniques used in primary oral culture to aid memory and recall.

Secondary Orality

A culture that uses writing for retaining and transferring information, sharing features with primary orality.

Mediated Communication

Communicating using a medium or channel, as opposed to face-to-face communication.

Traditional Media

Forms of communication using vocal, verbal, and visual folk art transmitted through generations.

New Media

Any media delivered digitally that allows for interactive, two-way communication.

Media Convergence

The merging of telecommunications, computing, and broadcasting into a single digital stream.

Culture

A socially transmitted knowledge and behavior shared by a group, comprising ideas and habitual patterns.

Rhythmic Thought

A characteristic of oral culture where thought is expressed in balanced and rhythmic patterns.

Electronic New Media

Forms of communication facilitated through electronic technologies, utilizing digital platforms.

Outdoor New Media

Communication channels leveraging digital or electronic technologies in public spaces.

Chirographic and Typographic Folk

Cultures that view names as labels rather than conveying power, contrasting with oral cultures.

Sound in Oral Culture

In oral cultures, sound exists only in the moment it is uttered, emphasizing the transient nature of spoken words.

Cultural Permanence

The role of media in documenting, preserving, and innovating cultural elements across time and space.

Interlocutor

An essential conversation partner in oral cultures for sustaining thought and dialogue.