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Markup (MU$)
Retail − Cost
Markup % (MU%)
(Retail − Cost) ÷ Retail
Cost formula
Retail × (1 − MU%)
Retail
Selling price (ticket price)
Cost
Price retailer pays for goods
Initial Markup (IMU)
Original markup before any markdowns
Maintained Markup
Final markup after markdowns
Markdown (MD$)
Reduction from original retail price
MD$
Original retail × % off
Total Markdown $
Units sold × MD$
Total Sales $
Units sold × Original retail
Markdown %
Total MD$ ÷ Total Sales $
Promotional Markdown
Temporary price cut (does NOT permanently change retail)
Permanent Markdown
Price is permanently reduced
Private Label Merchandise
Retailer-owned brand (store brand)
FOB (Free on Board)
Determines ownership in transit and who pays freight
FOB Shipping Point (FOB Factory)
Buyer owns goods when shipped and pays freight
FOB Destination (FOB Store)
Seller owns goods until arrival and pays freight
ROG Dating
Payment begins when goods are received
EOM Dating
Payment due after end of invoice month
Net Terms (4/8, N30)
4% discount if paid in 8 days; full amount due in 30 days
Cash Discount
Price reduction for early payment
% Sales by Month
Monthly sales ÷ Season sales
Markdown Rate
Monthly markdowns ÷ Monthly sales
Stock-to-Sales Ratio
BOM stock ÷ Monthly sales
Average Stock
(Sum of all BOMs + Jan EOM) ÷ 7
Turnover
Season sales ÷ Average stock
Total Stock
BOM stock + Purchases
Total Deductions
Sales + Markdowns
Purchases
(EOM stock + Total deductions) − BOM stock
Overage
Physical inventory is higher than book inventory
Shortage
Physical inventory is lower than book inventory
Gross Sales (GS)
Total sales before deductions
Returns & Allowances (R&A)
Reductions from gross sales
Net Sales (NS)
Gross Sales − Returns & Allowances (THIS = 100%)
Cost of Goods Sold (COGS)
Cost of merchandise sold
Direct Expenses
Expenses directly tied to selling
Indirect Expenses
General operating expenses (rent, utilities)
Profit/Loss
Final result after all expenses