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Sole Proprietorship
owned & operated by one person
Unlimited Liability
personal assets of the owner can be used to recover any losses incurred by the business
Partnership
owned & operated by two or more people
Corporation
owned by individual shareholders with stock options, operates as an artificial person
Board of Directors
group of individuals who meet during the year to make important decisions about the company
Stockholders/Shareholders
individuals who own a portion of the corporation
Double Taxation
stockholders have to pay taxes on dividends even though the corporation has paid taxes on its earnings
Franchise
semi-independent company
Common Stock/Shares
a certificate showing ownership in a corporation for buying and selling commodities/ownership is divisible into portions
Brokerage/Trade Commission
the fee paid for the service of a broker or an online trading service
Interest
money paid to investors for the use of their money (cost of borrowing money)
Dividend
the portion of corporate profits paid to stock holders
Bond
a loan from a corporation or a gov. to a specific time & date
Mutual Fund
a company which pools the funds of small investors and then invests the money for them
Bull Market
a steady rise in the stock market over a period of time
Bear Market
a steady drop in the stock market over a period of time
Dow Jones (The Dow)
average of 30 industrial stocks measuring how whole market performs
Perfect Competition
many sellers / identical / easy to enter / price taker
Monopolistic Competition
many sellers / similar but not identical / easy to enter / price taker
Oligopoly
few sellers / identical or slightly differentiated / difficult to break in / price maker
Price Wars
lowering price to drive down competition
Collusion
firms work together as a monopoly to drive out new competition & govt regulates to force competition
Monopoly
one seller / unique (no sub) / extremely difficult / price maker
Natural/Government Monopoly
only pay cost production cheaper; consumer (makes no profit)
Geographical Monopoly
based on location or franchise (gas station network)
Technological Monopoly
patents based on tech breakthrough (monopoly: patent secures)
Patent
your exclusive rights to sell for certain period of time
Sole Proprietorship Advantages
easy to form / full control decision / fewer govt regulations / keep all profit
Sole Proprietorship Disadvantages
unlimited personal liability / lack of resources / solely responsible / high failure
Partnership Advantages
simple startup / specialized talents / shared decision making / larger pool of resources
Partnership Disadvantages
unlimited personal liability / potential for conflicts / lack of permanence
Corporation Advantages
easy to raise funds / long life (longevity) / flexibility in shares / limited liability
Corporation Disadvantages
double taxation / expensive startup / complex organization / no control/power
Royalties
a fee required to be paid to use a trademark that a franchisee has to pay
Franchisor
the seller of a franchise
Franchisee
the buyer of the franchise
Franchisee Advantages
usually protected from lawsuits from franchisor / able to negotiate assurance that other franchises don’t crowd the territory / seen as independent merchants
Franchisee Disadvantages
franchisee has to pay franchisor royalties / also pay reimbursement fees for training/advisory services / quality control is hard to take care of / may face serious consequences for terminating the contract

Owners/Shareholders
owners of the corporation

Board of Directors (Role)
that select CEO & CFO

CEO & CFO
run company

Corporate Officers
who hire presidents/vice presidents

Department Heads
below the presidents and vice presidents

Employees
workers at bottom level