Writing skills

Product description

qualities of item

what kind of writing is product description

persuasive writings

4 steps in designing a product

product discovery

share the findings

brainstorm

test and modify

.biggest difference between features and benefits

benefits are at an emotional level

feature only

pressure of making the reader understand facts

features tell

benefits sell

steps in writing product desc

1.define buyer persona

2.create list of features and benefits

3.define tone of voice

4.creat a scannable format

5.write a first draft

6.edit text to boost persuasiveness

7.optimize copy for search engines

parts of report writing

1.Introduction

2.Main body

3.Executive summary [no more than half a page to a page]

4.conclusions

5.recommendations

Stages of writing a report

1.know ur brief

2.keep brief in mind at all times

writing style

1.simple english ,shorter words,shorter sentences

2.avoid jargon

3.consider the audience

note taking in lectures

note making while reading

benefits of organised note taking

1.reinforcement

2.precise

3.revise and recollect

effective note taking

-keeps u alert

-engages ur mind

-emphazises and organises information

-creates condensed record for studying

different ways of note making

1.cornell format

2.mind map

3.outline

4.active listening

types of listening

deep

full

critical

therapeutic

improve listening

limit distractions

practice objectivity

reflect

clarify

summarise

body language

share