Digital Media Flashcards

Vocabulary flashcards for reviewing Digital Media lecture notes.

Factors to Consider When Planning for a Digital Media Product

USP (Unique Selling Point), Target audience, Cost to produce, Tools required to create the product, Staff/skills required, What the product’s aim is

Purposes of Media Products

Educate, Inform, Entertain.

Financial Constraints for film companies

Staffing, Premises, Location, Legal costs, Transport, Resources

Revenue Stream

Various sources from which a business earns money through selling of goods or provision of services.

Crowd Funding

the funding of a project by raising money from a large number of people who each contribute a relatively small amount, typically via the internet

Time Constraints Importance

A schedule to work from is important to meet deadlines.

Planning for Losing Time

realistic schedule and time frame to work with, consideration of ‘contingencies’.

Audit

systematic assessment of skills/knowledge

Copyright, Designs and Patents Act

Gives creators of digital media the rights to control how their work is used and distributed

Data Protection Act

Everyone responsible for using personal data must make sure the information is: used fairly, lawfully and transparently

Freedom of Information Act

Provides public access to information held by public authorities.

Sponsorship

Monetary payments from brands and organisations in return for the placement of a product on a page or during production.

Corporate Finance

The willingness of a business to invest money for a project with the belief that they will receive a positive return.

Franchising

A person or group of people the right to market a product or service using the trademark or trade name of another business.

Advertising

Monetary payments from brands and organisations in return for the placement of a product on a page or during production.

Regulatory Bodies

Advertising Standards Authority, British Board of Film Classification, Pan European Game Information, Ofcom

British Board of Film Classification

The body that regulates the content of cinema, films, videos and DVDs.

Trolling

Is where someone posts or comments online to deliberately cause upset to others

Libel

A false statement made against a person that has been published

Slander

A false statement that is merely spoken.

Incitement

The action of provoking unlawful behaviour or encouraging someone to behave in a way that is against the law.

Implicit

These will be inferred from the brief. You have to interpret what is said.

Explicit

These are clearly stated in the client brief.

Open

There is some freedom for you to make decisions about how best to create a media product.

Constraints

These are boundaries that could impact the project (e.g. legal, ethical, time and cost)

Socio-economic

A measure of somebody’s disposable income.

Psychographics

Opinions, attitudes, lifestyles and interests.

Geodemographics

Location of target audience

Relevant Content

Information that is related to the product being created in terms of content/product

Annotations that Justify Decisions

The use of nodes and sub-nodes will provide more detail about the ideas and helps to justify them.

Fit for Purpose

Topics for questions relate to the brief and audience and the draft can be followed easily. Does it look like a mind map?

Blue Sky Thinking

Thoughts and ideas are shared and none of them are discounted or criticised at this stage

SWOT Analysis

Strengths – of an idea/concept, Weaknesses – of an idea/concept, Opportunities – where could there be room for growth/development, Threats – what could put the project at risk/put the company at risk?

Production Schedules

individual target setting, staff equipment and location, team meeitngs, meetings with the client

Dependencies

This is when a task becomes a pre-requisite and has to be completed before moving onto the next task.

Milestones

Checkpoints can be embedded into tasks and can act as significant moments in the project. It’s a good way to tracking performance against a deadline.

Contingencies

A back-up resource such as allocating extra time to allocate a task in case there is a significant change in events that means the task may not be done by the original deadline.

Call Sheet

A call sheet is used to ensure that on each day everyone involved in production process knows what is happening and what their role is.

Audience research

ensure that the product targets the correct audience.

Market Research

is conducted to assess the competition (are there any similar products?)

Production Research

collection of source material that can be used in the creation of the media product.

Proposal

is a formal written plan designed to sell the idea of a new media product to a client.

Project Outline

an initial document that provides the team with necessary detail to move forward with the project.