Ethics in Persuasive Speaking

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7 Terms

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Ethos

credibility

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Competence & character

Initial: Before speech

Derived: During speech

Terminal: End of speech

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Logos

Evidence & Reasoning

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Evidence

  • use specific evidence

  • use novel evidence

  • use credible evidence

  • point of evidence

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Reasoning

drawing a conclusion based on evidence

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Pathos

Emotional appeal

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Generating emotional appeal

  • Use emotional language

  • Develop vivid examples

  • Sincerity and Conviction