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3 types of experiment
lab, field, natural
independent variable
variable that is manipulated
dependent variable
The measurable effect, outcome, or response in which the research is interested.
the laboratory experiment
Experiment in which conditions are highly controlled and IVs are manipulated in order to discover cause and effect
Advantages of Lab experiment
+ Can establish cause and effect
+ Few if any extraneous variables
+Easy to replicate
+High internal validity
standardized procedures
A set of procedures that are the same for all participants in order to be able to repeat the study- means that replication is possible
disadvantages of laboratory experiment
1. The results may be biased by sampling, demand characteristics, or experimenter bias.
2. Controlling variables is reductionistic, as it is unlikely that any behavior would exist in isolation from other behaviors.
3. Artificial conditions (setting and task) can produce unnatural behavior, which means research lacks ecological validity
controlling variables
Keeping all variables the same except the manipulated variable
ecological validity
The extent to which a study is realistic or representative of real life.
the field experiment
an experiment conducted in the participants' natural environment
advantages of field experiment
+ More ecologically/externally valid
+ Fewer demand characteristics
+Replication can occur to some extent
+ Fewer experimenter effects
disadvantages of field experiment
- Chance of extraneous variables
- More time consuming
- Ethical issues (informed consent)
- Need a skilled researcher
the natural experiment
An experiment in which nature, rather than an experimenter, manipulates an independent variable.
advantages of a natural experiment
+ Fewer demand characteristics or researcher effects if Ps unaware of being tested.
+ Fewer ethical issues
+ Allows Ps who wouldn't normally be tested to take part.
disadvantages of a natural experiment
- Lack of control
over extraneous variables
- may be subject to bias if participants know theyre being studied
- Impossible to replicate exactly
experimental designs
How you carry the experiment out, how the IV is set up
3 types of experimental design
Independent measures, repeated measures and matched pairs
repeated measures
All participants take part in all conditions of the experiment
advantages of repeated measures
No participant variables, fewer people needed, cheaper to do.
Disadvantages of Repeated Measures Design
- Increased likelihood of demand characteristics confounding results
- Fatigue effect (tired of repeating it twice)
- Order effects (two types) can occur
order effects
occur when the order in which the participants experience conditions in an experiment affects the results of the study
how to eliminate order effects
counterbalancing
independent groups / measures
each participant is in just one condition of the IV
advantages of independent groups design
+ Reduces demand characteristics
+ Prevents order effects
demand characteristics
cues in an experiment that tell the participant what behavior is expected
disadvantages of independent groups design
- Individual differences can occur, does not always reduce participant variables
- Lots of P.ps are required
- More time consuming
participant variables
Individual differences in the personal characteristics of research participants that, if not controlled, can confound the results of the experiment.
how to eliminate participant variables
random allocation
random allocation
an experimental technique for assigning human participants or animal subjects to different groups in an experiment using randomization
matched pairs
a technique whereby each participant is identical to one other participant in terms of a third variable ex race, age, intelligence
advantages of matched pairs
no order effects and less participant variables
disadvantages of matched pairs
-Very time consuming to match ppts on characteristics
-Impossible to match identically - unless identical twins!
experimental controls
a control is an action taken by the experimenter to try and ensure that the IV causes the DV rather than an extraneous variable
extraneous variable
a factor other than the independent variable that might produce an effect in an experiment
confounding variable
a specific type of extraneous variable that not only affects the dependent variable but is also related to the independent variable
3 types of confounding variables that need to be controlled
situational variable, experimenter variable, experimenter bias
Situational variables
features in the environment that participants might encounter
experimenter variable
where the presence of the researcher themselves may affect the outcome of the experiment
Experimenter variable effect in 2 ways
demand characteristics and experimenter bias
how to control demand characteristic
single blind design- participant is not aware of the behavior that is expected of them (kept blind)
experimenter bias
the influence of the experimenter's expectations on the outcome of research ex) smiling when participant is doing what is desired
how to control experimenter bias
double-blind study, both participant and experimenter are unaware of the behavior expected
Participant variables
Individual differences in the personal characteristics of research participants that, if not controlled, can confound the results of the experiment. ex) level of motivation, eyesight, memory
advantages of controlling variables
more control over irrelevant/extraneous variables means that the DV is more likely to be due to the IV; cause and effect are more likely to be shown
controls act like a bench of "normality"
control of variables makes study more replicable
disadvantages of controlling variable
- more reductionist
- more controls = more artifical -> lowers ecological validity
- attempting to control variables makes p's suspicious (p bias)
self report
a method in which people provide subjective information about their own thoughts, feelings, or behaviors, typically via questionnaire or interview
3 main components of self report
1. the specific method either questionnaire or interview
2.the format of structure of the questions
3.the way in which the p's will provide answers
questionnaire
a written set of questions to be answered by a research participant
open ended questions
questions that allow respondents to answer however they want
closed questions
Questions that can usually be answered with yes or no / likert scale
fixed./forced choice
participant must commit to agreeing or disagreeing
interviews
person-to-person conversations for the purpose of gathering information by means of questions posed to respondents
advantages of self report
1. Participants are given the opportunity to express a range of feelings and explain their behavior.
2. The data obtained may be "rich" and detailed, especially with open-ended questions.
disadvantages with self report
- closed questions do not give the P the opportunity to explain themselves
-p might give out socially desired answers
- closed/forced choice might for p into choosing answer that doesnt reflect their true opinion, lowering validity
- open ended may be time consuming
correlation
A measure of the extent to which two factors vary together, and thus of how well either factor predicts the other.
positive correlation
A correlation where as one variable increases, the other also increases, or as one decreases so does the other. Both variables move in the same direction.
negative correlation
as one variable increases, the other decreases
no correlation
There is no relationship between data sets.
main strength of correlation
can give precise information about the degree of relationship between variables
main weakness of correlation
cause and effect cannot be inferred
observation
data collected through observations with the intent of recording their behavior
3 types of observation
controlled, natural, participant
controlled observation
Watching and recording behaviour within a structured environment ex) laboratory
natural observation
observing and recording behavior in naturally occurring situations without trying to manipulate and control the situation
participant observation
a naturalistic observation in which the observer becomes a participant in the group being observed
unstructured observation
the problem has not been specifically defined, so a great deal of flexibility is allowed the observers in terms of what they note and record
structured observation
researcher identifies beforehand which behaviors are to be observed and recorded
2 types of structured observation
Event sampling and Time sampling
Event sampling
A target behaviour or event is first established then the researcher records this event every time it occurs
Time sampling
The procedure of observing and recording behavior during intervals or at specific moments ex) 5, 10, 15 sec intervals
covert observation
Participants do not know they are being observed
overt observation
Participants know they are being observed
advantages of observation
Takes advantage of natural setting to study phenomena
Provides access to groups that would otherwise be difficult to study
Not dependent on participant's recall
Usually inexpensive to conduct
disadvantages of observation
The reasons for the observed behavior may not be determined, since little is known about the underlying motives, beliefs, attitudes, and preferences.
time-consuming and expensive,
observational methods may be unethical
lack of control over variables
difficult to replicate
case study
an observation technique in which one person is studied in depth in the hope of revealing universal principles
advantages of case study
examines rare behavior in detail, provide starting point for developing a hypothesis, high ecological validity as they are studied every day
disadvantages of case study
cannot determine cause and effect, experimenter bias, sample size too small to apply to general population, participants may quit
hypothesis
A testable prediction, often implied by a theory
3 types of hypothesis
Non-directional (2 tailed), Directional (1 tailed), and Null
Directional (1 tailed) hypothesis
This predicts the direction of the outcome- Females WILL be able to spell words more correctly as compared to males
Non directional (2 tailed)
also predicts a difference or correlation but not the expected results. the will be a DIFFERENCE in the number of words spelt correctly between females and males
Null hypothesis
A prediction that there is no difference between groups or conditions, or a statement or an idea that can be falsified, or proved wrong. "PROVED BY CHANCE"
operationalized
clearly defining a research variable so that it can be measured. STUDY CAN BE REPLICATED
Ecological Validity
The extent to which a study is realistic or representative of real life. - one way of achieving this is by making the study unethical
Advantages of trying to achieve High ecological validity
- More likely to behave normally.
- Less likely to demand characteristics.
Disadvantages of trying to achieve high ecological validity
-may be impossible to recreate real-life situation
-lack of control over confounding variables
-study may be unethical w/o consent
Validity
the extent to which a test measures or predicts what it is supposed to- always advantageous to have a valid study
types of validity
internal and external
internal /experimental validity
refers to whether the effects observed in the study are due to the manipulation of the IV and not some other factor (extraneous variable)
External Validity
extent to which we can generalize findings to real-world settings
ways to assess validity
face validity, construct validity
construct validity
refers to the ability of a measurement tool to actually measure the psychological concept being studied
face validity
extent to which respondents can tell what the items are measuring
ethics
the principles of right and wrong that guide the experimenter in psychological experiments
informed consent
an ethical principle that research participants be told enough to enable them to choose whether they wish to participate
deception
misleading participants about the true purpose of a study or the events that will actually transpire
protection of participants (harm)
Participants should not be harmed in any way (mentally or physically)
debrief
the post-experimental explanation of a study, including its purpose and any deceptions, to its participants
right to withdraw
A participant's right to leave a study at any time and their ability to do so.
Confiedentiality
keep information private about p's data