one used to test whether variable influences or causes a cahnge in another by the researcher manipulating one variable
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Experimental design (where can it be conducted)
can be conducted in a controlled setting in a labatory or in a field setting. conditions arent as strict;y controlled in field setting
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independant variable
The factor that is manipulated; variable whose effect is being studied
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Dependant variable
is what is being observed or measured by the researcher
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Experimental groups
are the ones exposed to the experimental conidtions where the independant variable is present
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Controlled groups
are the ones exposed to the control conditions where the independant variable is absent
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random assignment
assigning participants to experimental and control conditions by chance, thus minimizing preexisting differences between those assigned to the different groups
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Participant variables
individual differences that participants bring to the study such as ex, iq, motivation and emotional state
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Situational variables
are associated with the experiment itself and my influence unwanted results such as time of day and weather
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Placebo effect
refers to whenever a participants response is influenced by their expectation of what to do or how to think
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qualitative data
invovle the collection of non - numerical data such as words, pictures and descriptions.
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quantitative data
invovle the collection of numerical data such as raw numbers
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Observational design (what is it)
uses a pre-existing variables ( such as gender, self-esteem, and personality) to examine the correlation between two variables. The researcher does not manipulate any variables.
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Qualilative design (what is it/its use)
used to gain in-depth understanding. Advantages include allow more rich in depth data to be collected, can be used when little or nothing is known about a given topic. Disadvantages, the small smaple sie means results cannot be generalised to a larger population. The researcher's presence during data gathering is often unavoidable.
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Focus groups
structured conversations with specific people to help find people's attitudes towards a topic, the conversation is centred around one particular topic, always a facilitator who controls the conversation.
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Delphi Technique
gives response on a given topic from a small group of experts. It doesn't have to be a structured conversation
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a survey with open-ended questions
helps you glean more meaningful insights from your research. Discover best practices to improve business results.
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naturalistic observation
observing and recording behaviour in naturally occurring situations without trying to manipulate and control the situation
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Objective Quantitative
is reaction time (in seconds), number of times a participant cries or laughs during a movie, gender
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Subjective quantitative
customer rating of their level of satisfaction, observers rating out of ten of their experiences, critics rating of a movie
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Key Ethical Research Principles
informed consent, voluntary participation, confidentiality, right to withdraw, accurate reporting and debriefing
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informed consent
an ethical principle that research participants be told enough to enable them to choose whether they wish to participate
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Voluntary Participation
Participation is whereby participants agree to take part in an experiment free from pressure or fear of negative consequences.
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Confidentiality
no personal information is to be disclosed
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Right to withdraw
A participant's right to leave a study at any time and their ability to do so.
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Accurate reporting
Researchers must report all data accurately, taking care not to 'cherry pick' information that supports their hypothesis.
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Debriefing
the post-experimental explanation of a study, including its purpose and any deceptions, to its participants