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Normative Social Influence
Conforming to society to avoid being rejected or disliked
Informational Social Influence
Conforming to society because you believe other people are correct or informed
Upward Social Comparison
Comparing yourself to people who are perceived better off
Downward Social Comparison
Comparing yourself to people who are perceived to be worse off
Social Loafing
Not working as hard with people in a group
Social Facilitation
Enhancing a performance with people watching
Diffusion of Responsibility
Individuals feel less personal accountability to act or help in a group setting, assuming others will intervene; bystander effect
Deindividuation
-The loss of self-awareness, personal identity, and individual accountability that occurs when people are in a group, crowd, or anonymous situation
-Causes people to abandon normal self-restraint and act impulsively or antisocially
Group Polarization
When you’re in a group, you all agree more strongly, making riskier decisions
Groupthink
Desire for group harmony
Dispositional Attributions
-Assuming a person’s actions due to their personality
-People commonly apply this to others instead of themselves
Situational Attributions
-Assuming a person’s actions due to the circumstances/situation
-People commonly apply this to themselves instead of others
Fundamental Attribution Error
-Tendency to blame people’s actions more on their personality and less on their situation
-Ex: Someone cuts you off while driving and you get upset
Self Serving Bias
-Tendency to attribute one’s success to personal characteristics and failures to external factors, enhancing one’s self-esteem
-Ex: Good grades = Smart, Bad grades = Bad teacher
Actor Observer Bias
-The habit of blaming our own actions on the situation, but blaming other people’s actions on their personality
-Ex: Someone slacks off in a group project = lazy, but if you’re slacking, then you’re tired
Central Route
An attitude is influenced by deep and thoughtful analysis
Peripheral Route
An attitude is influenced by factors beyond the message
Halo Effect
-The cognitive bias that leads individuals to assume that if a person is attractive, they possess other positive traits as well
-Ex: Believing that an attractive person is also kind, intelligent, or morally upright.
Foot-in-the-Door
A persuasive strategy where agreement to a small request increases the likelihood of a larger request
Door-in-the-Face
Large request comes first, smaller request comes second
Projection
The mental process by which people attribute to others what is in their own minds
Denial
Involves blocking external events from awareness; if some situation is too much to handle, the person refuses to experience it
Repression
The rejection from consciousness of painful or disagreeable ideas, memories, feelings, or impulses.
Regression
Defense mechanism where individuals faced with anxiety return to an earlier psychosexual stage, or basically, where they return to something comforting.
Displacement
The redirection of an impulse (usually aggression) onto a powerless substitute target (Kicking the dog syndrome)
Reaction Formation
A person unconsciously replaces an unwanted or anxiety-provoking impulse with its opposite, often expressed in an exaggerated or showy way
Sublimation
Satisfying an impulse with a substitute object, in a socially acceptable way
Intellectualization
-Intellect and reasoning is used to block confrontation with an unconscious conflict and its associated emotional stress
-Ex: After someone is diagnosed with a terminal disease, they spend their time researching the disease instead of processing sadness
Compartmentalization
Thoughts and feelings that seem to conflict are kept separated or isolated from each other in the mind
The Big Five
A widely accepted psychological framework that categorizes human personality into five broad, independent dimensions: Openness, Conscientiousness, Extroversion, Agreeableness, and Neuroticism
Openness
Measures how creative, imaginative, down to earth or pragmatic someone is (Low = Realistic, High = Creative)
Conscientiousness
Measures preference from an organized approach to life in contrast to a spontaneous one (Low = Bold, High = Reliable, Consistent)
Extroversion
Measures a tendency to seek stimulation in the external world, the company of others and to express positive emotions (Low = Introvert, High = Extrovert)
Agreeableness
Relates to a focus on maintaining positive social relations, being friendly, compassionate, and cooperative (Low = Skeptical, Indifferent, High = Friendly)
Neuroticism
Measures the tendency to experience mood swings and emotions such as guilt, anger, anxiety, and depression (Low = Calm, Confident, High = Anxious, Impulsive)