7Ps of Marketing

- communicating the value of a product of a product/service brand to customers for the purpose of promoting/selling that product, service, or brand

Marketing

7ps of marketing

– product – price – place – promotion

– people – positioning – packaging

- is the primary, though not only, component of the 7Ps of marketing

Product

• - value of the product

  • Many consumers judge the product’s price as a means of judging its quality

• Price

products are not only sold in shops, they may be sold door-to-door, online, or in trade fairs or markets

• place

- a business informs customers about it’s product

Promotion

• - also talks abt the people in your business not just consumers

  • Knowing the customer is the linchpin of a successful marketing strategy

• People

- refers to a product’s status in relation to the wider market, particularly now it lines up against competitors

Positioning

- a way a product is wrapped, but also to its overall presentation arrangement is designed to attract the customer

Packaging