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Language Ideology
attitudes, opinions, and systems of belief about language and language varieties
often remain unspoken or unconscious
can be linked to whole languages or micro-features
misconceptions about languages are perpetuated by the way people talk about language
Standardization
the process in which linguistic characteristics are codified, and then promoted across social functions; and then accepted by the society
Standard Language
associated with power and prestige
sociolinguistic variables of standard variants
seen as the expected, normative, correct, proper, common-sense forms
gain or is ascribed prestige status (has high social value)
using means having access ot a lot more resources, benefits, and opportunities, safety and security
Nonstandard Language(s)
associated with less power and less prestige
in ideological opposition to the standard
sociolinguistic variables of nonstandard variants
seen as the ‘unnatural’, non-normative, improper, deviant forms
often stigmatized (negative evaluations)
misconception that innovative features are inferior or a ‘threat’ to the standard language
using may affect people’s advantages in other, more local, domains
Linguistic Prejudices
harbouring biases and ascribing negative social judgments on languages/varieties or variants of a linguistic variable
Linguistic Prejudices Real-World Consequences
access to housing
credibility in legal contexts
pathologizing (linguistic) differences
Linguistic Profiling
listeners identify social characteristics based solely on linguistic cues
Indexicality
the idea that a linguistic form (an index) indexes (points to) some characteristic, trait, or identity
refers to the social meaning that often gets conveyed, or social connotations that are ideologically linked to certain generalizations or stereotypes
First Order Indexicality: Sociolinguistic Indicators
the frequency of a variant in a person’s speech can be correlated with whether they are a member of a social group
this correlation is noticeable among the researchers/analysts (based on linguistic data and quantitative analysis)
crucially — this is not yet noticeable among the speakers themselves, so speakers cannot yet manipulate their frequency of use for social work
Second Order Indexicality: Sociolinguistic Markers
when a feature becomes available to do social work
speakers attribute social meanings to variants according to ideologies about place, class, gender, correctness, etc…
speakers (and outsiders) start to notice this feature and how it’s linked to different social groups
speakers can (consciously or subconsciously) shifts rates of use
Third Order Indexicality: Sociolinguistic Stereotypes
involves explicit metalinguistic commentary — links between social meanings (of second order indexical features) and identity practices are formed
the feature is available for commentary (positive or negative) to both in-group and out-group members
used in reflexive (and conscious) performances of identities
variants that have reached third order indexicality are the ones that are often recruited in comedic/satirical performances and become symbolic of a particular social group
Metalinguistic Commentary
how people talk about language (discourses about language)
can be found in many domains → discussion forums, social media posts and comments, casual discussions
overt evaluations and judgements we have about language
doesn’t apply well to things that cause largely unconscious judgements
Attitudinal Surveys
people respond to survey questions about their attitudes towards language(s)
Matched-Guise Study
one speaker assumes multiple guises
participants listen to ‘different’ speakers, not realizing that they are actually listening to the same speaker, who is performing two or more ‘voices’ or ‘personas’ (guises)
speaker is disguising their linguistic identity
listeners’ judgements towards one guise and towards another guise reflect potential implicit biases and attitudes towards or against one variety
Perceptual Dialectology
the study of perceived regional differences in language and what people think about how people from particular places talk
individual maps interesting, but most interesting is combining the results
can superimpose the results on top of each other and then identify perceptual isoglosses