Advertising

What is advertising

A paid, non personal announcement that delivered on mass media that informs, persuades you about product, service

Positive of advertisement

Pre sells a product, communication, up to date, goodwill, attracts new customers

Negatives

Misleading, lack of info, cost

Marketting

Process of research, promoting, selling, distributing a product

Marketing Process

Promotion→ Advertising —> print/broadcat/visual/electronic

Product

What a seller has to offer

Promotion

All efforts to communicate with customer

4 keys of promotion

Advertising, personall selling, display, publicity

Media

Print, proadcast, visual, electronic

Needs vs Wants

Needs are things required, wants are what you like

Keys of advertising

What is the difference between needs and wants

Target market

Demographic, psycho graphic, geographic

Advertising agencies

Public relations, ad creators

5 types of ad agencies

In house agency, creative boutique, media buying agency, interactive agency, full service agency

Account Services

Identifies benefits of product

Marketing service

Researchers

Creative services

Develops the messagePr

Production services

Produces polished message