Dimensions of Creativity in Advertising

These flashcards cover important vocabulary related to creativity in advertising, focusing on the key dimensions, considerations, and challenges that shape how creative ideas are received and evaluated.

Novelty

The quality of being new, original, or unusual in ideas or creations.

Appropriateness

The suitability of an idea within a particular cultural or social context.

Generativeness

The ability of an idea to lead to the creation of more new ideas and outcomes.

Influence

The capacity of an idea to effect change or to be impactful in a given context.

Context Testing

The process of evaluating a concept's potential challenges and appropriateness before its rollout.

Cultural Sensitivity

Awareness and consideration of the cultural differences and social contexts that might affect how an idea is perceived.

Legal Implications

The potential legal consequences or issues that could arise from the use of certain ideas or images in advertising.

Modification

The act of changing an existing idea to create something new or different, without flat-out copying it.