Deck 2 - Session 1 - Module 2 - SCORE Framework + Workshop - Delivered (1)

ICA-1 Group Uncertainties - Participants

Participants are instructed to work in pairs for this activity.

ICA-1 Group Uncertainties - Task

Download an attached Excel spreadsheet for categorization of uncertainties.

ICA-1 Group Uncertainties - Discussion

Groups discuss with their neighbor the rationale behind grouping ten uncertainties from the spreadsheet.

ICA-1 Group Uncertainties - Criteria

There is no right or wrong way to group uncertainties; the method is subjective.

ICA-1 Group Uncertainties - Required Output

Use descriptive category names, state the dimension(s) used, and clearly name resulting categories.

ICA-1 Group Uncertainties - Action

Save the file (including 'ICA-1' in the filename) and upload it after discussion and personal reflection.

Entrepreneurial Uncertainty 1

Identifying the market — How do we find and reach the right customers?

Entrepreneurial Uncertainty 2

What marketers may not know about customers.

Entrepreneurial Uncertainty 3

Strategies to appeal to multiple audiences or customer groups.

Entrepreneurial Uncertainty 4

Price uncertainty — An entrepreneur is uncertain about the price at which customers will buy.

Entrepreneurial Uncertainty 5

Technological uncertainty affecting market dynamics.

Entrepreneurial Uncertainty 6

Methods for reaching the intended audience effectively.

Entrepreneurial Uncertainty 7

Customer pricing willingness for products or services.

Entrepreneurial Uncertainty 8

Predicting customer behavior can be uncertain.

Entrepreneurial Uncertainty 9

Uncertainty surrounding market trends that affect decision-making.

Entrepreneurial Uncertainty 10

Understanding market price fluctuations.

Stakeholder Definition

A person or group who cares about the answer to a specific inquiry, has ownership over decision-making, or is impacted by the outcome of such inquiries.

Primary Focus of Stakeholders

Typically involves the firm, company, or marketer.

Additional Stakeholders

Customers, Government entities, Competitors within the industry, Industry as a whole, Non-governmental organizations (NGOs).

Context in Research

The set of conditions in which a research question is posed and the constraints present during research.