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Whats idiographic and nomothetic - method, type of data, data presentation
idiographic - focusing on the individual and recognition of uniqueness and on the private, subjective and conscious experiences. Investigations gain written info unique to individuals being studied
Attempts to explain the nature of individuals arguing people should be studied as unique entities - doesn’t create general laws but can challenge them
Method: interviews
Types of data: non numerical, verbal expressions on thoughts, feelings and emotions
Data presentation: descriptions, quotes, case notes
Nomothetic - attempts to establish laws and generalisations about people, objective knowledge through scientific methods and investigations gain numerical data or categorisable data
Aim is to produce general laws of human behaviour providing a benchmark against which people can be compared, classified or measured - from this future behaviour can be predicted / controlled
Method: experiments, questionnaires, content analysis, observation
Types of data: numerical or categorised data - behaviour that can be measured
Data presentation: tables, graphs, charts, statistics
According to Redford and Kirby the nomothetic approach has produced which 3 general laws
1 - classifying people into groups
2 - establishing principles of behaviour that can be applied to people in general
3 - establishing dimensions along which people can be placed, compared and measured
Combination approach and case study
many behaviours and issues must be considered from both idiographic and nomothetic perspectives
Million and Davis: suggest research should start with nomothetic app and once general laws been produced = focus should switch to idiographic approach to develop our understanding and theories
As well as trying to establish general patterns and theories of behaviour, we must consider individual case studies too that produce rich, detailed data as these can enhance / develop theories
Ao3 - nomothetic approach methods = highly scientific
e.g lab experiments such as Milgram’s shock study use standardised procedures and attempts to control EVs making them easy to replicate. This control over EVs also increases internal validity = easier to establish cause and effect
Means theories based on these methods = greater scientific credibility than those based on idiographic apps
Ao3 = nomothetic apps = broader practical apps than idiographic apps
as establishing norms and general laws of behaviour allows psychologists to make predictions about future behaviours and potentially to create interventions to address these behaviours
As a result nomothetic apps can be useful in helping address certain behaviours
E.g antidepressants work as a method to treat sufferers of depression - low seratonin levels
Nomothetic apps - more useful in identification and intervention of certain behaviours
Ao3 - nomothetic apps may undervalue impact of individual and subjective experiences
meaning any general laws developed using nomothetic apps may lack actual application when trying to explain or predict behaviour of individuals
In search for generalities the nomothetic app may overlook the richness of human experience which many argue = crucial when trying to understand behaviour
Could be that human behaviour = too complex to establish general laws and that people have to be viewed as individuals if behaviour is to make any sense
What are general laws
aiming to establish universal principles of human behaviour by studying large groups of people using scientific methods
Seeks to identify general laws that can be used to predict / control behaviour
Aim - laws that apply to all / most people