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Bandwagon
convince the audience to
do or believe something
because everyone else is doing
it.
Card stacking
Involves the selection and use of
facts or falsehoods, illustrations or
distractions, and logical or illogical
statements to give the best or the
worst possible case for an idea,
program, person, or product.
Glittering generalities
Associating something with a
'virtue word' to gain acceptance
and approval without any real
evidence. Think slogans and
positive words like freedom,
liberty, etc.
Name calling
Using negative words or labels
to create prejudice against a
group, person, or idea.
Appeal to fear
Using words and imagery to create
fear to encourage the viewer to do or
believe something.
Plain folks
The speaker tries to convince the
audience that their ideas/ beliefs
are “good” because they are “of
the people.”
Testimonial
Using a famously respected or
hated person to say something
is good or bad. Celebrities are
often used to give
endorsements, but it can be
used negatively as well.
Transfer
Transfers the good (or bad)
feelings and associations of one
thing to something else. For
example, using a flag in the
background.
Blank check
A promise from Germany that they would help Austria if Russia mobilized
Nationalism
a deep devotion to one’s nation. can serve as a unifying force within a country. However, it also can cause intense competition among nations, with each seeking to overpower the other.
militarism
The policy of glorifying military power and keeping an army prepared for war was known as
Imperlism
A policy in which a strong nation seeks to dominate other countries politically economically and culturally
The triple alliance
In 1879, Bismarck formed the Dual Alliance between Germany and Austria- Hungary. Three years later, Italy joined the two countries, forming the
Brest-Litovsk
Treaty in 1918
Russia under Bolsheviks and Lenin. Germany declares peace with Russia with the Treaty gives up much of Russia’s control of the Baltic
states to Central Powers Russia gives up land to the Ottoman Empire
War of Attrition:
A prolonged war in which each side tries to outlast the
other.
Total War:
Everyone in society and all of the economy is mobilized for
the war effort.
A war that is unrestricted in terms of the weapons used, the
territory or combatants involved, or the objectives pursued.
Military and civilian targets are pursued.
Central Powers
Germany
Austria-Hungary, Ottoman Empire, Bulgaria
Allied Powers
Great Britain, France
Russia, Italy (1915) Greece and Romania (1916) U.S. (1917)