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What are the three key dimensions of corporate strategy?
Vertical integration (value chain ownership)
Diversification (product/service expansion)
Geographic scope (regional/national/global presence
Why do firms need to grow?
Increase profits & shareholder value
Reinvest in the business
Reduce costs through economies of scale
Increase market power
Diversify risk across business units
Motivate management & avoid hostile takeovers
What are transaction costs?
External costs (contract search, negotiation, enforcement)
Internal costs (hiring, training, organizational setup)
When should a firm vertically integrate?
If Costs in-house < Costs market → Make (own production or distribution)
If Costs market < Costs in-house → Buy (outsource to suppliers)
What is the principal-agent problem?
Issue: Managers (agents) may act in their own interests, not shareholders'
Example: Unnecessary perks like corporate jets, golf outings
Solution: Incentives & governance mechanisms
What is information asymmetry in markets?
One party has more knowledge than the other (usually the seller)
Leads to bad quality crowding out good quality
Examples: Used cars, e-commerce fraud, mortgage-backed securities
What is vertical integration?
Ownership of parts of the supply chain
Backward integration: Owning suppliers
Forward integration: Owning distribution & retail
What are the benefits of vertical integration?
Lower costs & improved quality
Better scheduling & planning
Control over critical supplies & distribution
What are the risks of vertical integration?
Higher costs if inefficient
Reduced flexibility to adapt to market changes
Potential legal and regulatory issues
When does vertical integration make sense?
Raw material shortages (e.g., Ford owning mines)
Improving customer experience (e.g., Apple owning retail stores)
What factors lead to vertical market failure?
Few buyers & sellers (oligopolies)
High asset specificity (costly switching)
Frequent transactions (negotiation inefficiencies)
What are alternatives to full vertical integration?
Taper integration: Mix of in-house production & outsourcing
Strategic outsourcing: Delegating non-core activities
What are the three types of diversification?
Product diversification (expanding product offerings)
Geographic diversification (expanding markets)
Product-market diversification (doing both)
What are the four types of corporate diversification?
Single business: >95% revenue from one business
Dominant business: 70-95% from one business
Related diversification: Sharing resources/competencies
Unrelated diversification (conglomerate): No shared competencies
How does diversification enhance firm performance?
Economies of scale (lower costs)
Economies of scope (increase value)
Risk reduction across markets
What are the three tests for diversification to create shareholder value? (Porter’s 3 Tests)
Attractiveness Test: Industry must be profitable or have potential
Cost of Entry Test: Entry cost must not erase future profits
Better-Off Test: New business must create synergies with existing business
Why do firms restructure?
Refocus core business
Improve capital efficiency
Enhance performance
What is the BCG growth-share matrix?
Stars: High growth, high market share
Cash cows: Low growth, high market share
Question marks: High growth, low market share
Dogs: Low growth, low market share
How do internal capital markets create value?
Allocate resources efficiently across business units
Reduce reliance on external funding
When should a firm make (vertically integrate) rather than buy?
If Costs in-house < Costs market
Own production of inputs
Control distribution channels
When should a firm buy instead of making?
If Costs market < Costs in-house
Outsource to suppliers or third-party providers
What are the main disadvantages of organizing economic activity within firms?
Principal-agent problem (managers may act in self-interest)
Inefficiencies due to bureaucracy
High internal transaction costs
What are the main disadvantages of operating in the market?
Information asymmetry (sellers often have more knowledge)
Quality uncertainty
Difficulty in enforcing contracts
What is vertical integration?
Ownership of inputs (backward integration) or distribution channels (forward integration)
What are the benefits of vertical integration?
Lower costs
Improved quality control
Enhanced scheduling and planning
Securing supply and distribution
What are the risks of vertical integration?
Increased costs if inefficient
Reduced flexibility in adapting to market changes
Possible legal and regulatory issues
When does vertical integration make sense?
Raw material supply issues (e.g., Ford owning mines)
Improving customer experience (e.g., Apple owning retail stores)
What are alternatives to full vertical integration?
Taper integration (mix of in-house and outsourced production)
Strategic outsourcing (delegating non-core activities)
What are the three main types of diversification?
Product diversification (expanding product lines)
Geographic diversification (expanding markets)
Product-market diversification (doing both)
What are the four levels of corporate diversification?
Single business (>95% revenue from one business)
Dominant business (70-95% from one business)
Related diversification (shared resources/competencies)
Unrelated diversification (conglomerate) (no shared competencies)
How does diversification enhance firm performance?
Economies of scale (lower costs)
Economies of scope (increased value)
Risk reduction across industries
What are Porter’s three tests for successful diversification?
Attractiveness Test – Industry must be profitable
Cost of Entry Test – Entry cost must not erase future profits
Better-Off Test – Must create competitive advantage or synergy
What are the three ways firms can grow?
Build – Internal development
Borrow – Strategic alliances or partnerships
Buy – Acquisitions
What factors determine whether a firm should build, borrow, or buy?
Relevancy: Are internal resources sufficient?
Tradability: Can resources be acquired externally via contracts?
Closeness: Does the firm need strong collaboration with a partner?
Integration: Can the target firm be easily integrated?
What is strategic outsourcing?
Moving non-core activities to external firms
Common in IT, healthcare, HR, and manufacturing
Why do firms form strategic alliances?
Strengthen competitive position
Enter new markets
Hedge against uncertainty
Gain access to complementary assets
Learn new capabilities
What are the three types of strategic alliances?
Non-equity alliances – Contracts (e.g., licensing, franchising)
Equity alliances – Partial ownership (e.g., Tesla & Panasonic)
Joint ventures – New entity jointly owned (e.g., Hulu)
What makes strategic alliances successful?
Relationship-specific investments
Knowledge-sharing routines
Building trust
What is the difference between a merger and an acquisition?
Merger – Two companies combine as equals (e.g., Delta & Northwest)
Acquisition – One company buys another (can be friendly or hostile)
What are the common reasons for M&As?
Reduce competition (horizontal mergers)
Access new markets & distribution channels
Overcome entry barriers
Gain new capabilities
Why do many M&As fail?
Overpaying for targets
Integration challenges
Unrealized synergies
Principal-agent problems (executive ego and empire-building)
What are examples of successful M&As?
Disney acquiring Marvel & Pixar (strong integration strategy)
What are examples of failed M&As?Quaker Oats acquiring Snapple (overpaid and poor integration)
Quaker Oats acquiring Snapple (overpaid and poor integration)
Microsoft acquiring Nokia (cultural misalignment)
What are the three ways firms achieve growth?
Build: Internal organic growth
Borrow: Strategic alliances/partnerships
Buy: Mergers and acquisitions
What are the key questions in the Build-Borrow-Buy Framework?
Relevancy: Are internal resources sufficient?
Tradability: Can resources be acquired externally?
Closeness: Is strong collaboration needed?
Integration: Can the firm effectively integrate an acquisition?
When should a firm choose to build rather than borrow or buy?
When internal resources are highly relevant
When the firm has a competitive advantage in the resource area
When does borrowing through alliances make sense?
When external resources are available for licensing or partnerships
When moderate closeness is required (e.g., joint ventures)
When should a firm acquire another company (buy)?
When the target company has unique resources that cannot be easily borrowed
When full integration is needed to capture value
What are strategic alliances?
Agreements between firms to share knowledge, resources, and capabilities
Why do firms enter strategic alliances?
Strengthen market position
Enter new markets
Hedge against uncertainty
Gain complementary assets
Learn new capabilities
What are the three types of strategic alliances?
Non-equity alliances: Based on contracts (e.g., licensing, franchising)
Equity alliances: Partial ownership in a partner firm
Joint ventures: Creation of a new, jointly-owned entity
What makes strategic alliances successful?
Relationship-specific investments
Knowledge-sharing routines
Trust between partners
What is the difference between a merger and an acquisition?
Merger: Two firms combine as equals (e.g., Delta & Northwest)
Acquisition: One firm purchases another (friendly or hostile takeover)
What are common motivations for M&As?
Reduce competition (horizontal integration)
Enter new markets
Gain new capabilities or technologies
Why do many M&As fail?
Overestimation of synergies
Cultural mismatches
Poor integration execution
What is globalization?
Increasing economic and social interdependence worldwide
Enabled by lower trade barriers, technological advancements, and reduced transportation costs
What are the two main aspects of globalization?
Globalization of markets: Merging of distinct national markets (e.g., McDonald's, Coca-Cola)
Globalization of production: Sourcing goods/services from different countries to optimize costs
What are the main drivers of globalization?
Market factors (similar customer needs worldwide)
Cost factors (lower production costs)
Environmental factors (technological progress, regulatory changes)
Competitive factors (firms expanding globally to remain competitive)
What are the advantages of international expansion?
Access to larger markets: Economies of scale & competitive advantage
Access to low-cost inputs: Cheaper labor and materials
Developing new competencies: Exposure to innovation and expertise
What are the disadvantages of international expansion?
Liability of foreignness: Cultural & economic unfamiliarity
Loss of reputation: Risk of unethical practices in foreign markets
Loss of intellectual property: Risk of technology theft or reverse engineering
What does the CAGE framework analyze?
Cultural distance: Differences in values, language, social norms
Administrative distance: Differences in legal, political, and regulatory environments
Geographic distance: Physical distance, infrastructure, time zones
Economic distance: Differences in wealth, cost structures, and consumer preferences
Why is cultural distance important for international expansion?
Impacts communication, management styles, and consumer preferences
How does geographic distance affect expansion strategies?
Large distances increase transportation costs and logistical complexity
What are the four main global strategies?
International strategy: Selling the same products abroad with minimal changes
Multidomestic strategy: Adapting products to local markets
Global-standardization strategy: Cost-efficient, uniform products worldwide
Transnational strategy: Balancing cost efficiency with local responsiveness
What are the different modes of entering a foreign market?
Exporting: Low cost, low risk
Licensing & franchising: Low investment, risk of losing control
Joint ventures: Shared investment, shared risks
Wholly owned subsidiary: High control, high investment
What is the "Death of Distance" hypothesis?
The idea that technological advancements reduce the importance of geographic distance
What are the four key factors in Porter’s Diamond Model?
Factor conditions: Natural and human resources, infrastructure
Demand conditions: Sophisticated local customers drive innovation
Competitive intensity: Strong domestic competition leads to global competitiveness
Related & supporting industries: Presence of suppliers and complementary industries
What are some examples of national competitive advantages?
U.S.: Biotechnology, software, and finance
Germany: Automotive engineering and manufacturing
Japan & South Korea: Consumer electronics
India: IT outsourcing and business services
What is organizational design?
The process of structuring a firm’s operations, culture, and control mechanisms.
What are the key components of organizational design?
Structure (how resources & efforts are coordinated)
Culture (shared values & norms)
Control (monitoring & modifying operations)
What is organizational inertia?
The failure of firms to adapt to internal or external changes.
What are the four building blocks of organizational structure?
Specialization: Degree of task division
Formalization: Extent of rule-based operations
Centralization: Where decision-making power resides
Hierarchy: Reporting lines within the firm
What are the pros and cons of specialization?
Pros: Increases expertise & efficiency
Cons: Limits flexibility & cross-functional understanding
What are the advantages and disadvantages of formalization?
Pros: Consistency, predictability, safety
Cons: Slower decisions, less innovation, hindered customer service
What are the impacts of centralization?
High centralization → Slow decision-making, lower customer satisfaction
Low centralization → More agility & responsiveness
What is hierarchy, and what does “span of control” mean?
Hierarchy: Defines reporting structures
Span of control: Number of employees reporting to a manager
What are the characteristics of mechanistic organizations?
High specialization & formalization
Tall hierarchies, centralized decision-making
Best for cost-leadership strategies
What are the characteristics of organic organizations?
Low specialization & formalization
Flat structures, decentralized decision-making
Best for innovation & differentiation strategies
What are the characteristics of a simple structure?
Used by small firms with low complexity
Founders make strategic and operational decisions
What is a functional structure, and when is it useful?
Groups employees by expertise (e.g., marketing, R&D, finance)
Works best for focused, single-business firms
What are the advantages and disadvantages of a functional structure?
Pros: Efficiency, clear accountability, specialization
Cons: Poor cross-functional communication, limits diversification
What is a multidivisional (M-form) structure, and when is it used?
Used when firms diversify into multiple products or geographies
Divides company into strategic business units (SBUs) with profit/loss responsibility
What are the differences between related and unrelated M-form structures?
Related M-form: SBUs cooperate, centralized decision-making
Unrelated M-form: SBUs compete for resources, decentralized decision-making
What are the disadvantages of an M-form structure?
Bureaucracy & duplication of efforts
Slower decision-making
Internal competition & politics
What is a matrix structure, and when is it used?
Combines functional & divisional structures
Best for firms pursuing a transnational/global strategy
What are the disadvantages of a matrix structure?
Complexity & high administrative costs
Unclear reporting relationships
Slower decision-making due to conflicting priorities
What is the difference between closed and open innovation?
Closed innovation: R&D happens internally
Open innovation: Uses external sources (customers, universities, alliances)
What are the key elements of organizational culture?
Values: What the organization considers important
Norms: Expected behaviors & attitudes
Artifacts: Physical expressions of culture (office layout, symbols, events)
Where does organizational culture come from?
Founder imprinting (e.g., Steve Jobs at Apple)
Reinforcement through values & reward systems
How does organizational culture change?
Changes in leadership
Strategic shifts or external disruptions
Refinement to prevent rigidity
How can culture be a competitive advantage?
If it is valuable, rare, inimitable, and organized (VRIO framework)
Helps in economic value creation
What are input controls?
Set rules & procedures to guide behavior before decisions are made
Example: Budgets, operating procedures
What are output controls?
Define expected results while allowing flexibility in execution
Higher motivation when employees have autonomy, mastery, and purpose
What is the role of firms in the market?
Engage in contracts for value creation & distribution
Reduce transaction costs and improve performance
Compete in a market-driven environment
How can market strategies impact community resilience?
Positively: Sustainability efforts, job creation, local investment
Negatively: Environmental harm, wage suppression, monopolistic behavior
What are some examples of market strategies that enhance community resilience?
COVID-19 vaccines – Innovation for health & access to new markets
Tesla & electric vehicles – Sustainability & carbon footprint reduction
Sustainable fashion (Nike, Reformation) – Reducing waste & ethical sourcing
What is a non-market strategy?
Business strategies beyond economic transactions, including political & social influence
Who are key actors in the non-market environment?
Government, NGOs, activists, civil society, and media
What is the goal of non-market strategies?
Influence regulations, policies, and social perceptions to gain a competitive advantage
What is Corporate Social Responsibility (CSR)?
A firm’s voluntary actions to benefit society beyond legal and financial interests