Reinforcement Schedules and Learning Types

These flashcards cover reinforcement schedules, types of learning, and their applications in advertising and behavior modification.

Variable-ratio

Behavior is reinforced after an average, but unpredictable, number of responses.

Variable-interval

Behavior is reinforced for the first response after an average, but unpredictable, amount of time has passed.

Fixed-interval

Behavior is reinforced for the first response after a specific amount of time has passed.

Fixed-ratio

Behavior is reinforced after a specific number of responses.

Shaping

The procedure of successively rewarding behaviors that are closer and closer to the final activity we want to see.

Conditioned stimulus

The product being advertised.

Unconditioned stimulus

Pleasant music.

Conditioned and unconditioned response

Liking for the product.

Latent learning

Learning that is not reinforced and not demonstrated until there is motivation to do so.

Modeling

Learning by observing the behavior of others.

Insight learning

The sudden understanding of the solution to a problem.