Management Theory, Ethics, and Content Generation (Video Notes)

A set of vocabulary flashcards covering management theory, modern theories, ethics in media, and content generation from the lecture notes.

Management

The process of planning, organizing, leading, and controlling resources (human, financial, physical, informational) efficiently and effectively to achieve organizational goals.

Scientific Management (Frederick Taylor)

A classical theory aiming to maximize productivity through scientific analysis of work, time-and-motion studies, standardization, and scientifically selecting/training workers.

Time and Motion Studies

Analysis of tasks to identify the most efficient way to perform them.

Standardization

Establishing standard methods and tools for each task to minimize time and variation.

Administrative Management (Henri Fayol)

Classical theory focusing on overall organizational management and structure; introduced 14 Principles of Management and the five functions of management.

Five Functions of Management

Planning, Organizing, Leading, Controlling, and Transformational (aimed at creating a framework for effective management practices).

Transformational Goal

Goal to establish a framework for effective management practices and organizational structure.

Discipline

Employees must obey rules and agreements (e.g., arriving on time, following policies).

Unity of Command

Each employee should receive orders from only one leader to prevent conflict and confusion.

Unity of Direction

Teams with the same objective should work under one plan to simplify work.

Subordination of Individual Interest

The interests of the organization should take precedence over individual interests.

Remuneration

Fair payment for services, including financial and non-financial rewards.

Division of Work

Specialization of tasks to increase efficiency.

Centralization

The degree to which authority is concentrated at the top of the organization.

Scalar Chain

The formal chain of authority from the top to the bottom; everyone knows their senior.

Order

Well-defined work processes and structures to promote a positive work culture.

Equity

All employees should be treated equally and with respect.

Authority and Responsibility

Managers have the right to issue orders and make decisions, and are accountable for the outcomes.

Stability

Managers should provide job security and be responsible for outcomes under their guidance.

Initiative

Management encourages employees to take initiative to boost motivation and morale.

Esprit de Corps

Management's responsibility to motivate and support employees, building trust and teamwork.

Bureaucratic Management (Max Weber)

A formal, hierarchical structure governed by rules and procedures to ensure consistency and predictability.

Formal Hierarchy

Defined lines of authority (CEO → Directors → Managers → Staff).

Division of Labor (Weber)

Specialization of tasks based on expertise within the organization.

Rules & Regulations

All activities governed by rules to ensure consistency and predictability.

Impersonality

Decisions are based on rules and procedures, not personal relationships.

Career Orientation

Employees advance based on achievements and qualifications.

System Theory

Views organizations as open systems that interact with the environment, emphasizing interdependence and external influences.

Inputs–Transformation–Outputs–Feedback

A system model: inputs are transformed into outputs, with feedback guiding improvement.

Open Systems

Organizations that interact with their environment rather than operating in isolation.

Contingency Theory

There is no single best way to manage; management style depends on the situation.

Management Styles (Practical Examples)

Participative/flexible style fosters creativity; structured/directive style emphasizes routines and standardization.

Leading

Inspiring and guiding people to work toward organizational goals; maintaining morale and trust.

Controlling

Setting standards, monitoring performance, identifying deviations, and taking corrective actions.

Jeff Bezos’s Leadership Style

Visionary, innovative, and highly demanding; emphasizes long-term thinking, customer obsession, and high standards.

Customer Obsession

Focusing on the customer and working backward to improve experience and satisfaction.

Truth & Accuracy

Providing verified information and avoiding misinformation.

Transparency

Being upfront about methods and sources, especially when using non-traditional methods of information gathering.

Minimizing Harm

Treating individuals with respect and considering privacy in reporting.

Objectivity & Fairness

Presenting diverse perspectives without bias and avoiding conflicts of interest.

Accountability

Taking responsibility for reporting and being willing to correct errors.

Ethical Content Sharing

Mindful of copyright and avoiding plagiarism in distributing content.

Authenticity

Being genuine in interactions with audiences and avoiding manipulation.

Dove Real Beauty Campaign

Example of ethical advertising showcasing authentic representation and body positivity.

Content Generation

Process of creating relevant and valuable content (text, images, videos, etc.) to engage an audience and achieve goals.

Core Qualities of Content

Relevance, Value, and Engagement.

Brand Awareness

Content that makes the brand more visible to the target audience.

Customer Engagement

Strategies to build relationships with customers through interactive content and experiences.

SEO (Search Engine Optimization)

Techniques to improve content ranking in search engines.

Lead Generation

Techniques to capture contact details or interest from potential customers.

Types of Content: Text

Blog posts, articles, and social media text.

Types of Content: Visual

Videos, infographics, and other visual media.

Types of Content: Audio

Podcasts and other audio formats.

Manual Techniques

Human-driven methods like brainstorming to generate content ideas.

AI-Powered Tools

Artificial intelligence tools that automate content creation (e.g., GPT-3, image generators).

GPT-3

An AI model used to generate natural language text for content creation.

Image Generators

AI tools that create visuals from prompts or descriptions.

Automated Reporting

Automating data compilation into readable reports for performance analysis.

ORLEN Content Creation Method

Observing, Reading, Listening, Experience, and Needs to guide content strategy.

Content Strategy

Plan for creating, publishing, and managing content to achieve business goals.

Observe/Read/Listen/Experience/Needs (ORLEN)

Mnemonic for gathering information to inform content.

Emotions Drive Decisions

Humans are emotional; 95% of purchases are influenced by emotions.

FOMO

Fear of Missing Out; urgency and scarcity used to prompt action.

Belonging

Marketing shows products help individuals feel part of a group or community.

Trust & Security

Reliability and safety build confidence; honest messaging and reviews matter.

Aspiration

Hope for improvement and success; brands link products to achievement.

Self-Expression

Products help express personality or identity.

Future Trends in Content Generation

AI integration, personalization, and interactive formats to enhance engagement.

AI Integration

Using AI to automate content creation and optimize distribution.

Personalization

Tailoring content to individual user preferences and behaviors.

Interactive Content

Immersive formats like AR/VR, quizzes, and polls to engage users.

Commodity (Managing Media)

Media content treated as a marketable product with economic value.

Commodification

Turning content or culture into a sellable product.

Monetization

Earning money from content via ads, partnerships, or platforms.

Audience Commodification

Selling the audience’s attention to advertisers.

Media as Commodity—Examples

Paywalled articles, YouTube ads, sponsored podcasts, brand-influenced posts.

Netflix Example (Content Strategy)

Producing/promoting shows based on audience data and trends to maximize engagement and profit.