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Design Phase
The second phase of decision making that involves generating and evaluating alternatives.
Choice Phase
The third phase of decision making that involves selecting an option
Implementation Phase
The last phase of decision making that involves executing the decision
Intuitive Dual-System Thinking
Fast, automatic, emotional
Reflective Dual-System Thinking
Slow, deliberate, logical
Regression Fallacy
Failing to recognize that extreme events tend to revert to the mean
Anchoring Effect
Relying too much on the first piece of information given
Default Nudging
Framing Nudging
Presenting information in a way that influences decisions
Salience Nudging
Highlighting important important details to attract attention