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price elasticity of demand (PED)
measure of the responsiveness of a good demanded to price changes
Ranges for PED
PED = ∞ - perfectly elastic; Qd is infinitively responsive to ΔP
PED >1 - price elastic; Qd is relatively responsive to ΔP
PED = 1; unitary PED; %ΔQd = %ΔP
1 > PED > 0 - price inelastic; Qd is unresponsive to P
PED = 0 - perfectly inelastic; %ΔQd is 0
Determinants of PED
Substitues
more subs = incr. PED
closer subs = incr. PED
specific goods = incr. PED
Necessities vs/ Luxuries
necessities = decr. PED
luxuries = incr. PED
Length of Time
the longer a consumer makes a purchasing decision = incr. PED
Proportion of Income Spent on a Good
higher proportion = incr. PED
Total Revenue
amount of money received by firms when they sell a good/service
TR = P x Q
Income Elasticity of Demand (YED)
measure of the responsiveness of demand to changes in income
YED w/ Normal Vs. Inferior Goods
Normal Good - when demand & income change in the same direction; positive & YED > 0
Inferior Good - when demand & income change in different directions; negative & YED < 0
YED w/ Necessities vs. Luxuries/Services
Necessities - if 0 > YED > 1; % incr. Y is greater than % incr. Qd
Luxuries/Services - if YED > 1; % incr. Y is less than % incr. Qd
Engel Curve
diagram of income vs. quantity
YED > 0 upward slope
YED < 0 downward slope
YED w/ Gov’t Intervention
Taxes
lower taxes = YES incr.
Subsidies
more subsidies to consumers = income incr.
Price Elasticity of Supply (PES)
measure of responsiveness of the quantity of a good supplied to changes in its price
Determinants of PES
Length of Time
if length of time increases = PES incr.
Mobility Factors of Production
easier rescources can be shifted = PES incr.
Spare (Unused) Capacity of Firms
the greater the unused capacity = PES incr.
Ability to Store Stocks
firms w/ the ability to store Qs = PES incr.
Rate @ Which Costs Incr.
if production costs decrease = PES incr.