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Frances Galton
maintained that personality and ability depend almost entirely on genetic inheritance (human traits are inherited)
Charles Darwin
theory of evolution, survival of the fittest-origin of the species
William Wundt
introspection-psychology became the scientific study of conscious experience (rather than science); father of modern or scientific psychology; structuralism was the approach and introspection was the methodology
John Watson
founder of behaviorism; generalization; applied classical conditioning skills to advertising; most famous for Little Albert experiment, where he first trained Albert to be afraid of rats and then to generalize his fear to all small, white animals
Alfred Adler
Neo-Freudian; believed that childhood social, not sexual, tensions are crucial for personality formation; believed that people are primarily searching or self-esteem and achieving the ideal self
Carl Jung
disciple of Freud who extended his theories; believed in a collective unconscious as well as a personal unconscious that is aware of ancient archetypes which we inherit from our ancestors and we see in myths (young warrior, wise man of the village, loving mother, etc.); coined the terms introversion and extroversion
Gordon Allport
three levels of traits-- 1. cardinal trait- dominant trait that characterizes your life, 2. central trait- common to all people, 3. secondary trait- surfaces in some situations and not in others
Albert Ellis
father of Rational Emotive Therapy, which focuses on altering client's patterns of irrational thinking to reduce maladaptive behavior and emotion (like, "if I fail the AP exam my life will come to an end")
Albert Maslow
humanist psychologist who said we have a series of needs which must be met; you can't achieve the top level, self-
actualization, unless the previous levels have been achieved; from bottom to top the levels are physiological needs, safety,
belonging, self-esteem, self-actualization; lower needs dominate and individual's motivation as long as they are unsatisfied
Carl Rogers
humanistic psychologist who believed in unconditional positive regard; people will naturally strive for self-actualization and high self-esteem, unless society taints them; reflected back clients thoughts so that they developed a self-awareness or their feelings; client-centered therapy
B.F. Skinner
operant conditioning-- techniques to manipulate the consequences of an organism's behavior in order to observe the effects of subsequent behavior; Skinner box; believed psychology was not scientific enough; wanted it to be believed everyone is born tableau rosa (blank slate); NOT concerned with unconscious or cause, only behavior
Ivan Pavlov
father of classical conditioning-- an unconditional stimulus naturally elicits a reflexive behavior called an unconditional response, but with repeated pairings with a neutral stimulus, the neutral stimulus will elicit the response
Noam Chomsky
believed there are an infinite number of sentences in a language and that humans have an inborn native ability to develop language; words and concepts are learned but the brain is hardwired for grammar and language
Jean Piaget
four-state theory of cognitive development-- sensorimotor, preoperational, concrete operational, formal operational; two basic processes (assimilation and accommodation) work in tandem to achieve cognitive growth
Erik Erikson
people evolve through 8 states over the life span; each state is marked by psychological crisis that involves confronting "who am I"
Lawrence Kohlberg
his theory states that there are 3 levels of moral reasoning (pre-conventional, conventional, post-conventional) and each level can be divided into 2 stages
Carol Gilligan
maintained the Kohlberg's work was developed only observing boys and overlooked potential differences between the habitual moral judgment of men and women
Hans Eysenck
Personality is determined to a large extent by genes. He used the terms extroversion and introversion
S. Schacter
believed that to experience emotions one must be physically aroused and must then label the arousal
Mary Cover Jones
systemic desensitization; maintained that fear could be unlearned; Little Peter experiment
Benjamin Whorf
his hypothesis is that language determines the way we think
Robert Sternberg
triarchic theory of intelligence- [1] academic problem-solving intelligence [2] practical intelligence [3] creative intelligence
Howard Gardner
Theory of multiple intelligences
Albert Bandura
observational learning- allows you to profit immediately from the mistakes and successes of others; his experiment had adult models punching BoBo dolls and then observed children whom watched begin to exhibit many of the same behaviors; social learning theory
E.L. Thorndike
law of effect-the principle that behavior followed by favorable consequences becomes more likely and vice versa
Alfred Binet
general I.Q. tests
Lewis Terman
revised Binet's IQ test and established norms for American children
David Wechsler
established an intelligence test especially for adults (WAIS); also WISC and WPPSI
Charles Spearman
found that specific mental talents were highly correlated; concluded that all cognitive abilities showed a common core which he labeled "g" for general ability
H. Rorschach
developed one of the first projective tests, the Inkblot Test; subject reads the inkblots and projects to the observer aspects of their personality
Philip Zimbardo
Conducted the Stanford Prison Experiment: studied the power of social roles to influence peoples behavior; proved people's behavior depends to a large extent on the roles they are asked to play; experiment had to be stopped because it got out of control
David Rosenhan
conducted a hospital experiment to test the diagnosis that hospitals make on patients; wanted to see the impact of behavior on being a patient; proved that once you are diagnosed with a disorder, your care would not be very good in a mental hospital setting
S. Asch
study of conformity; experiment had a subject unaware of his situation to test if he would conform if all the members of a group gave an obviously incorrect answer
Stanley Milgram
conducted a study on obedience when he had a subject shock a patient to the extent that they would be seriously injuring the patient
Harry Harlow
studied theory of attachment in infant Rhesus monkeys; also experimented on the effects of social isolation in young monkeys and observed that they become severely emotionally disturbed and never recover fully
William Sheldon
theory that linked personality to physique on the grounds that both are governed by genetic endowment; endomorphic (large), mesomorphic (average), ectomorphic (skinny)
Sigmund Freud
psychoanalytical theory that focuses on the unconscious; id, ego, superego; believed innate drives for sex and aggression are the primary motives for our behavior and personalities
Karen Horney
criticized Freud; said that personality is continually molded by current fears and impulses rather than being determined solely by childhood experiences; saw humans as craving love and social interaction to drive their needs
Martin Seligman
learned helplessness is the giving up reaction that occurs from the experience that whatever you do you cannot change your situation
H. Ebbinghas
first to conduct scientific studies on memory and forgetting; learning curves
Hubel/Wisel
did a study of the activities of neurons in the visual cortex
Walter B. Cannon
believed that gastric activity in an empty stomach was the sole reason for hunger; did experiment by inserting balloon in subjects stomach
Ernst Weber
pioneered the first study on JND (just noticeable difference), which become Weber's Law; the JND between stimuli is a constant fraction of the intensity of the standard stimulus
Elizabeth Kubler-Ross
theory proposes that the terminally ill pass through a sequence of 5 stages- [1]denial, [2]anger/resentment, [3]bargaining, [4]depression, [5]acceptance
Robert Zajonc
mere exposure effect; it is possible to have preferences without inferences and to feel without knowing why
Henry Murray
stated that the need to achieve varied in strength in different people and influenced their tendency to approach success and evaluate their own performances; devised the TAT (Thematic Appreciation Test) with Christina D. Morgan
David McClelland
devised a way to measure H. Murray's theory-"the need to achieve that varied in strength in different people and influenced their tendency to approach success and evaluate their own performances"; credited with developing the scoring system for the TAT's use in assessing achievement motivation, not for the TAT itself
Paul Ekman
theory that facial expressions are universal
James Marcia
studied adolescent stage of Erikson; divided adolescent into four groups- foreclosed(having parents identity), achieved (your own identity), diffused (not even searching, living day-to-day), moratorium (actively searching for identity)