Q1 PR1 Lesson 5 - Types of Qualitative Research

Phenomenology

lived experiences of individuals, can have shared or different outputs

Ethnnography

cultural practices and beliefs of groups, has thick cultural description

Grounded Theory

basing research from another research to develop a new theory / theories are developed directly from the data collected, rather than starting with pre-existing theories, in social processes and actions

Case Study

a detailed investigation of a specific case, person, group, event, etc. has in-depth case description and analysis

Narrative Research

personal stories and life experiences, includes narrative account of an individual’s experience

Content Research

textual or visual data, has thematic categories and pattern analysis

Action Research

solves immediate real life problems within a community or organization

To understand how people experience a particular phenomenon

Purpose of Phenomenology

In-depth interviews, personal accounts

Phenomenology research methods

To explore and describe cultural patterns and meanings

Ethnography purpose

observations, field notes, interviews

ethnography research methods

to develop a theory grounded in data from a field

grounded theory purpose

to gain a deep understanding of a unique or complex case

case study purpose

interviews, documents, observations

case study research methods

to explore the meaning of individual life stories

narrative purpose

individual vs shared feelings

narrative vs phenomenology

interviews, journals, autobiographies

narrative research sources

to interpret patterns, themes, or meanings in data

content purpose

documents, media, transcripts

content sources

to solve a problem through collaboration and reflection

action purpose

surveys, interviews

action sources