Studied by 3 people
E commerce
________: buying and selling of goods and services on the Internet.
Consumer
________ to ________ (C2C): business model based on e- commerce that creates a facility that allows ________ to trade with each other (sometimes known as customer to customer)
E-commerce
buying and selling of goods and services on the Internet
Business to business (B2B)
transactions conducted directly between a supplying a business and a purchasing business
Business to consumer (B2C)
transactions conducted directly between a company and consumers who are the end-users of its products/services
Consumer to consumer (C2C)
business model based on e-commerce that creates a facility that allows consumers to trade with each other (sometimes known as customer to customer)
E-commerce
Buying and selling of goods and services on the Internet
The rapid growth of e-commerce is a result of ...
Global reach; ubiquity; interactivity; personalization; information richness; universal standards
Business to business (B2B)
Transactions conducted directly between a supplying a business and a purchasing business
Business to consumer (B2C)
Transactions conducted directly between a company and consumers who are the end-users of its products/services
Consumer to consumer (C2C)
Business model based on e-commerce that creates a facility that allows consumers to trade with each other (sometimes known as customer to customer)
Global reach
Internet technology reaches across national boundaries and opens up global markets with potentially billions of consumers. Consumers now have access to product details sold by businesses beyond local/national boundaries
Ubiquity
The access to markets and consumer access to business is available at all times and (virtually) all locations. Shopping can take place anywhere and customer convenience increased
Interactivity
Internet allows for two-way communication between the business and the customer. The growth in the use of social media is further enhancing this
Personalization
Marketing messages can now be targeted at individual consumers based on their previous spending habits, tastes and interests
Information richness
Complex and detailed promotional messages can be delivered by Internet via video, audio and text messages
Universal standards
Ease of access to Internet for both businesses and customers owing to the existence of a cheap universal internet system
