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What is PED
PED measures the responsiveness of quantity demanded to a change in price
PED equation
% change in quantity demanded/% change in price
How to do percentage change (raw numbers)
difference/ original x 100
What will numerical answer be for PED and why?
Negative because of law of demand (downward sloping)
What happens if number is greater than one
Demand is price elastic
Why would demand be price elastic?
When the percentage change in quantity demanded is greater than the percentage change in price.
What occurs when figure is less than one
Demand is price inelastic
What does price inelastic mean?
When the percentage change in quantity demanded is smaller than the percentage change in price
Extreme: What occurs when PED is 0
Perfectly price inelastic
What is the meaning of perfectly price inelastic
Regardless of the price change, quantity demanded won’t change at all
Extreme: what if PED is infinity
Demand is perfectly price elastic
What if PED is 1
Demand is unit price elastic
Acronym for influence of PED
SPLAT
What does S stand for
(Number of) Substitutes, the more substitutes there are the more price elastic demand is going to be
What does P stand for?
Percentage of income, the greater the percentage of income that a price changes takes, the more price elastic demand is going to be.
What does L stand for
Luxury/ neccessity. Luxuries have more price elastic demand and necessities is more price inelastic demand
What does A stand for?
Is good addictive/ habit forming. Demand is price inelastic, For habit forming demand is price inelastic
What does T stand for?
Time period, demand will be price inelastic

What kind of curve is this
Inelastic demand

What kind of curve is this (vertical line)
Perfectly inelastic demand

What kind of curve is this (horizontal line)
Perfectly elastic demand

What kind of curve is this
Unitary elastic