global marketing

What has globalisation allowed to occur

Allowed businesses to market (advertise, promote and sell) their products on an international scale

• allows businesses to grow = increases recongition and profit

What are the different marketing strategies?

To make them succeed

• awareness of the brand

• Keeping the same strategy

Explain awareness of the brand

When brand creates trademark = easily recognised by consumers

• familiar brand is more likely to see as they are chosen over less well-known competing brands

• By keeping this trademark worldwide, consumers in other countries are likely to recognise and trust it

Explain some familiar brands

Apple = global awareness, internationally known

• consumers assume their success and popularity = a good product = trust worthy = continue to grow

Explain keep the same strategy

Making changes to marketing campaign will be costly e.g. costs for employment

• usually only change language in order to promote product → may need to change to respect cultural differences e.g. religion/preference