KK2: Motivational theory- Four Drive Theory (Lawrence and Nohria)

The drive to acquire

the desire for material goods, status, power and influence

- active drive

CAN BE ACHIEVED BY:

- providing competitive wages and salary

- monetary rewards

- celebrating employees work

- incentives for employees work

The drive to bond

the need to form relationships with other individuals/groups

- active drive

CAN BE ACHIEVED BY:

- positive corporate culture

- encouragement of teamwork and collaboration

- celebrating milestones (birthdays or years of service)

- providing social activities

The drive to learn

the desire to satisfy curiosity, learn new skills and explore the world

- active drive

CAN BE ACHIEVED BY:

- regular and ongoing training

- providing a variety of tasks with some level of challenge

- making tasks interesting

The drive to defend

includes the desire to remove threats to our safety and security and to protect what we regard as 'ours'

- latent (inactive) drive

CAN BE REDUCED BY:

- workplace is supportive and welcoming

- intimidation isn't present

Strengths of four drive theory

- simple approach that is easy for manager to implement

- employees feel more engaged with their work

Disadvantages of four drive theory

- can be difficult to manage four drives simultaneously

- employees may value all drives equally