MEDIA & ADVERTISING

Propaganda

Information, especially biased or misleading, used to promote a particular political cause or point of view.

Sensationalism

The use of shocking or dramatic language to attract attention or increase media sales.

Publicity Stunt

A planned event or action designed to attract public attention and media coverage.

Viral Marketing

A marketing technique that uses social networks to produce increases in brand awareness or product sales through self-replicating viral processes.

Brand Endorsement

A form of advertising where a public figure or celebrity supports a product or service.

Target Demographic

A specific group of people identified as the intended audience for a particular advertisement or media campaign.

Consumerism

The preoccupation of society with the acquisition of consumer goods.

Commercialization

The process of managing or running something principally for financial gain.

Subliminal Messaging

The use of hidden or subconscious cues in advertising designed to influence consumers without their awareness.

Product Placement

The inclusion of a brand or product within the content of a film, television show, or other media as a form of advertising.

Media Saturation

The state where media content is so pervasive that it overwhelms the audience.

Ethical Advertising

Advertising practices that are honest and fair, and that do not deceive or manipulate the audience.

Clickbait

Sensationalized headlines designed to attract clicks and generate traffic to a website.

Brand Loyalty

The tendency of consumers to continuously purchase one brand's products over another.

Advertising Paradox

The phenomenon where increased exposure to advertisements does not necessarily lead to increased sales, often due to consumer skepticism or ad fatigue.