MEDIA & ADVERTISING

Propaganda - Information, especially biased or misleading, used to promote a particular political cause or point of view.

Sensationalism - The use of shocking or dramatic language to attract attention or increase media sales.

Publicity Stunt - A planned event or action designed to attract public attention and media coverage.

Viral Marketing - A marketing technique that uses social networks to produce increases in brand awareness or product sales through self-replicating viral processes.

Brand Endorsement - A form of advertising where a public figure or celebrity supports a product or service.

Target Demographic - A specific group of people identified as the intended audience for a particular advertisement or media campaign.

Consumerism - The preoccupation of society with the acquisition of consumer goods.

Commercialization - The process of managing or running something principally for financial gain.

Subliminal Messaging - The use of hidden or subconscious cues in advertising designed to influence consumers without their awareness.

Product Placement - The inclusion of a brand or product within the content of a film, television show, or other media as a form of advertising.

Media Saturation - The state where media content is so pervasive that it overwhelms the audience.

Ethical Advertising - Advertising practices that are honest and fair, and that do not deceive or manipulate the audience.

Clickbait - Sensationalized headlines designed to attract clicks and generate traffic to a website.

Brand Loyalty - The tendency of consumers to continuously purchase one brand's products over another.

Advertising Paradox - The phenomenon where increased exposure to advertisements does not necessarily lead to increased sales, often due to consumer skepticism or ad fatigue.