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10 Terms
1
Promotion
The actions created to communicate within the market to increase visibility and therefore sales of a product. It is a component of the marketing mix and it informs customers about the product and persuades them to buy it.
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2
AIDA
The four stages of promotion designed to create awareness, interest, desire, and action.
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3
Types of Promotion
Different methods used to promote products or services.
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4
Advertising
A paid form of communication that uses mass media to reach a large audience. It is used to inform, persuade, or remind consumers about a product or service.
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5
Digital communication
The use of electronic devices and the internet to communicate with customers. Includes activities such as email marketing, social media marketing, and search engine optimization (SEO).
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6
Sales promotions
Short-term incentives that encourage customers to buy a product or service. They can include things like coupons, discounts, and free samples.
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7
Public relations (PR)
The practice of building positive relationships with the media and other stakeholders. It is used to generate positive publicity for a company or product.
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8
Personal selling
A type of promotional activity in which a salesperson interacts with a potential customer in order to persuade them to buy a product or service. It is a one-on-one communication between the salesperson and the customer.
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9
Factors that influence promotional decisions
Various factors that impact the choice of promotional activities.
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10
Market segmentation
The process of dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors.
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