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Idiographic approaches (description)
Assumes that human beings are all individual and unique
This uniqueness can only be understood through using qualitative techniques
General laws are impossible to find with this approach because of free will and individual subjective experiences
Methods: case studies, informal interviews, unstuctured observation
E.g. humanistic
Nomothetic (prediction) Approach
Finds LAWS of behaviour, general rules that can be applied to everyone
Might involve classifying people into groups (mental disorders), principles (laws of learning), or dimensions (scales, like Eyseck personality theory)
Because you are looking for universal laws, you dont really think about unique subjective experience, you care about what applies to everyone
Idiographic: AO3
+More complete and global picture of the individual
+Can be a source of ideas for late scientific study
+Individuals feel like their unique experiences are being values
-Difficult to generalise findings
-Very open to bias
-Neglects bio influences
AO3: Nomothetic
+Scientific, objective, uses standardised methods, allow for replication
+Combins bio, psych and social aspects
-Sometimes universality cannot be established
The idea of complementarity
Both have a role in understanding behaviour
e.g. following a nomothetic law, idiographic research can provide a fuller understanding OR following rich idiographic research, this might provide insight into laws that can be created