Sports Public Relations and Marketing

Flashcards covering key concepts in sports public relations and marketing.

Sports Public Relations

The efforts of sports organizations to foster desirable relationships with its key publics.

Media and Community Relations

The two most common areas in sports public relations.

Marketing

A distinct but complimentary field for public relations.

Publics

Groups of people that relate to sports organizations in similar ways.

Promotion

An element of the marketing mix commonly missed in public relations activities.

Branding

The identification of an organization through terms, logos, and symbols.

Statistical Services

Included in media relations, this involves managing data and statistics.

Managerial Function

Public relations in sports must have a place within this to be effective.

Crises

Mistakes that public relations professionals assist organizations in avoiding.

Press Agency Model

A model of public relations that is likely to use PR stunts to attract attention.

Mission Statement

A criticism is that these are often too ambiguous or vague to be meaningful.

Brand Image/Reputation

The collection of perceptions about the organization in consumers' minds.

Public Information Model

The model most likely used by the NCAA.

Tactical Goals

One way models of public relations tend to focus more on these than strategic goals.

Latent Public

A group of people unaware that their tax is increasing to build a park.

Soccer

The sport category dominating the top brand rankings in teams.

LEED Certification

Awarded for construction of environmentally friendly facilities.

R.O.P.E.S Process

An acronym for Research, Objectives, Programming, Evaluation, Stewardship.

Corporate Reputation

One of the six factors that impact emotional appeal in the fourburn quotient.

Organizational Trust

Based on reflectiveness, transparency, fairness, attentiveness, and treatment of employees.

Strategic or Integrated

Important for ensuring message consistency across all platforms.

Program

A long-term initiative geared towards building relationships, unlike a public relations campaign.

8 People

The typical number of participants in a focus group.

Average Engagement Rate

The number of engagement actions for a social media post.

Conversions

Proof of the value of social media, turning interactions into sales or revenue.

Acquisition Metric

The amount of traffic that a social networking site can drive to its website.

Retention Metric

When users keep returning to a particular post.

Owned Websites

E-commerce capacity in organizational websites within the peso model.

Franchise or Teams

Pro sports leagues have centralized control over these websites.

Stickiness

The length of time a visitor stays on a website.

Persistent Navigation

Common links that ease the navigation process for users.

Search Engine Optimization

The process by which website visitors find the site via search engines.

Employees

The target audience for an organization's internal website.

Traffic

Generated by providing links to other sites in exchange for inclusion.

Fundraising

The practice of showing donors how their funds will be used on the website.

Owned Media

Important tools for recruiting student athletes at the organizational level.

Media Guide

A tool designed for the media providing information regarding the organization.

Schedule Cards

Pocket-sized publications of the organization's schedule.

Corporate Communications

Media used to reinforce partnerships and relationships.

Student Athletes

The NCAA adopted legislation restricting printed media guides for them.

Game Notes and Brochures

Examples of two types of printed media.

Gatekeeper

The individual who decides which stories to cover and use.

Legacy Media

Types of media including newspapers, magazines, radio, and TV.

Ratings

The percentage of the overall population that watches a particular program.

Sports Broadcasting Act

The act of Congress that allows leagues to negotiate on behalf of teams.