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Non-experimental research
Quantitative research that measures variables without manipulating them or randomly assigning participants to conditions.
Correlational design
Measures two or more variables to examine their relationship without inferring causation.
Why non-experimental methods are used
They are used when manipulation is unethical, impractical, or when researchers are interested in relationships rather than causes.
Key limitation of correlational research
It cannot determine cause and effect because alternative explanations cannot be ruled out.
Quasi-experiment
A study that resembles an experiment but lacks random allocation to conditions.
Why random allocation matters
Random allocation reduces individual differences between groups and increases internal validity.
Pre-post design
Measuring the same participants before and after an intervention to detect change.
Selection bias
Differences between groups that exist before the study begins, which can influence results.
Attrition bias
When dropouts differ systematically between groups, distorting results.
History and maturation effects
External events or natural changes over time that may explain observed differences.
Natural experiment
A quasi-experiment where group differences occur naturally due to external events or policies.
Strength of natural experiments
They allow real-world phenomena to be studied with high ecological validity.
Limitation of natural experiments
Confounding variables cannot be controlled, so causation cannot be inferred.
Survey research
Collecting self-report data to describe or relate psychological variables.
Cross-sectional survey
Measures variables at a single point in time.
Longitudinal survey
Measures the same individuals over time to examine change.
Social desirability bias
Tendency to give answers that appear socially acceptable rather than truthful.
Recall bias
Inaccurate memory of past behaviours or experiences.
Systematic observation
Structured recording of behaviour in natural or controlled settings.
Secondary data analysis
Using existing datasets collected by other researchers.
Systematic review
A structured summary of all available evidence on a research question.
Meta-analysis
Statistically combining results from multiple studies to estimate an overall effect.
Publication bias
The tendency for studies with significant results to be published more than null findings.
Design trade-offs
Non-experimental methods trade causal certainty for realism and feasibility.
Key evaluation rule
Non-experimental studies must not be used to make causal claims.