business systems final

SMIS

Social media information systems

Social media info systems (SMIS) disciplines

Computer science, applied mathematics, operations research, operations management, marketing management, economics, psychology, sociology

Social media info systems (SMIS) organizational roles

Users, sponsors, application providers ➡ social media site

2 kinds of communities important to e-commerce

Defenders of belief - share common belief, seek conformity, want to convince others, facilitate activities( sales and marketing), form strong bonds & alliances with an organization

Seekers of truth - share common desire to learn something, solve a problem, make something happen, seldom form a strong bond

How does SMIS increase social capital

Information, influence, social credentials, personal reinforcement ( # of relationships, strength of relationships, & resources controlled)

Social networks used to increase the strength of relationships

Increase social capital- ask for a favor, frequent interactions strength relationships, connect to those with more assets

Social capital = # of relationships * relationship strength * entity resources

How can business utilize social networking

Targeting - traditional business, very broad. Social networking groups very targeted

Builds a closer relationship with customers

Builds “community”

Improves feedback

Collect data you & friends for individualized marketing or data mining

Micro-publisher

Microblogs - less intimidating, laws more lenient

Business benefits from microblogging

Public relations, relationship sales, market research

Crowdsourcing

Uses audience to gather data, gain insights, content creation & solve problems

Benefits of user generated content

Users more likely to trust peer opinions over ad claims

Increases loyalty to company site and brand loyalty

Increase brand involvement, interaction, influence

Reduce support cost

Provides insight on product marketing and development

Return rates decrease with increased product reviews

ESN

Enterprise social networks

Enterprise social networks (ESN)

software platform social media to facilitate cooperative work of people within an organization.

Improve communication, decision making

Faster & direct communication

Quickly identify unforeseen problems

4 main characteristics of a data center

24/7 data availability

Huge amts of data

High electricity consumption

High concentration of heat

Business intelligence

Applications in technology that cover, provide access in analyze information to support decision-making efforts

Information

Data converted into a meaningful & useful context

Data

Raw facts that describe the characteristics of an event

EIS

Executive information systems

What is the purpose of a database?

To keep track of everything

Components of database systems

Database

Database management system

Database applications

Users

DBMS

Database management system

Why are database application programs needed?

Forms reports and queries work well for standard function

Data aggregators

Obtain data from public & private sources and store & process it in a sophisticated way

BI

Business intelligence

Big data of business intelligence

Huge volume

Rapid velocity

Mixed veracity

Unlimited variety

Value

Business intelligence (BI)

Info ppl use to support their decision making efforts

Business intelligence vs business analytics

BI - using data to manage day2day operations in business

BA - using data & statistical tools to predict future trends & create strategies for growth

Why businesses need business intelligence

Info systems use data to get insights & form patterns. The data helps management, planning, & forecasting for better decision making

Online analytical processing

Provide users w/ large amounts of data for decision making

OLAP

Online analytical processing

Data mining

Process of analyzing data from different perspectives and summarizing it into useful information

Knowledge management

Capturing, classifying, evaluating, retrieving, and sharing information assets in a way that provides context for effective decisions and actions

KM

Knowledge management

KMS

Knowledge management system

Knowledge management system

Supports the caption and use of an organizations “know how”

Considerations before starting a project

System readiness, stakeholder readiness, and fits with the organization

SDLC

Systems development life cycle

System development life cycle(waterfall) vs. agile development

Waterfall - structured, rigid, and top down

Agile - flexible, adaptive, and collaborative

Scrum

Daily check in meeting to gauge process and brainstorm problems

Extreme programming(XP)

Developers are responsible for testing and fixing their own code

Rapid application development(RAD)

Using prototyping and emphasizes speed of delivery at the expense of not being “bug free”

Brooks law

More people = more delays when a project is behind