Collocation Cambridge

Join the staff

to be an employee of

Maternity leave

nghỉ thai sản

Do a job-share

do a job that is shared equal parts

Go freelance

to work independently for multiple clients instead of being employed by a single organization.

Volume of work

khối lượng công việc

Make work

create work for others to do

Practise medicine

work as a doctor

Carve a niche for myself

make a special position for yourself

Opposite number

sb doing the same job in a different location

Take up the post of

to assume a job or position

Fast-track scheme

system for rapid training and promotion of talented staff

Move up the ladder

to be promoted

Get my priorities right

give importance to the right aspects of life

Take priority over sth

to be more important to me than sth

Fit the job description

to meet the qualifications and requirements outlined for a specific role.

Take industrial action

go on/ stage a strike

Professional misconduct case

a legal proceeding against a professional for unethical or illegal behavior in their practice.

Relieve of his duties

(formal) to be dismised

Wrongfully dismissed

(formal, legal) unfairly dismissed

Clear my desk

deal with all the papers on one’s desk

Land a new job

(informal) get a new (good) job

Workload

volume of work

Unsocial hour

time outside of regular working hours

Menial task

a low-status job that requires little skill and is often repetitive.

Run errands

to perform small tasks or chores

Get a living wage

get enough money to live on

Throw the sickie

(informal) take a day off work pretending to be sick

Sweated labout

workers who are paid very little and work in very bad condition

Stay the course

Remain there until he is successful

Give it a/some thought

Consider something carefully before making a decision.

It’s common knowledge

=Everyone knows that

Grasp the importance of

understand how important sth is

It’s a foregone conclusion that

It’s absolutely certain that

Subscribe to the theory that

hold the opinion that

Opinions are divided as to

people hold different views

It is my firm conviction

I am totally convinced

Judge sb harshly

be very critical of sb

Pass judgement of/on

criticise

Against your better judgement

despite the knowledge that sth is a bad idea

A lack of judgement

an inability to judge a situation wisely

An error of judgement

a bad decision (due to unreasonable judgement)

A fertile imagination

one that produces lots of original and interesting ideas

Wrestle with a problem

struggle to find a solution

Nagging doubt

an unpleasant feeling of doubt that will not go away

Sth fuelling speculation

encouraging people to consider that sth may be true

Fierce competition

instead of high competition

Go into production

start to be made

Development budget

quỹ phát triển

Unique selling points

distinct features that make a product stand out

Pay dividends

bring advantages

Make sound business sense

is the ability of a business strategy or decision to contribute positively to the company's financial health and long-term success.

Affect the bottom line

affect the net income

Hike in prices

(n, journalistic) rise in prices

Balance the books

make sure the amount spent is not more than the amount earned

Call in the receivers

to go bankrupt

Target customer

the specific group of consumers a business aims to reach with its products or services.

Conduct/ carry out market behaviour/ buying habits

research how consumers interact with markets and make purchasing decisions.

Income bracket

a section of the population classified according to their level of income

Demographic profile

information such as the age, gender and occupation of a group of people

Customer relationship management (CRM)

the strategies that companies use to analyse and manage their contact with customers

Product development

sự phát triển sản phẩm (marketing, production, designing,etc)

Market segmentation

the way the market is divided into different consumer groups and the differences between them

Product placement

a company pays for their product to be featured in a film

Guerrilla marketing

a company promotes their products in an unconventional way, often on a low budget

Brand identity

how a business wants to be seen by its customers

Build brand awareness

increase knowledge of a brand among potential customers

Customer satisfaction and loyalty

sự hài lòng và trung thành của khách hàng

Go viral

become very popular through social media

Free airtime

time featured on e.g. TV, without payment

Press coverage

reporting in the press

Celebrity endorsement

a famous person is paid to promote a product

Engage with

communicate with

Carry out/ do surveys

instead of make surveys

fit for purpose

good at doing what it is supposed to do

Place an order (online)

to arrange to have order

Regular customers

the now customer has to take a moderate amount

Next-day delivery/etc

used to refer sth will happen the next day

To kick up (such) a fuss

(informal) to make a very forcible complaint

(demand) a full refund

ask for my money back

Take my custom elsewhere

to not buy from the same place again

Honour all commitments

do what we said we would do

Come up to standard

reach appropriate standards

Mental agility

ability to think quickly and clearly

Straight-A student

a student who always gets very good marks

Apply to sth (university/etc)

formally request a place at

Secure a place

to get in (sth/sw) after a lot of effort

Read

(formal, old) do or study

Core subjects

subjects which all the students on the course have to do

Set texts

specific bookds which students must study

Sign up for (courses) enroll on (courses)

Mature student

students who are older than average

(meet) the entry requirements

satisfy yêu cầu đầu vào

Full marks

100% mark

One’s concentration in class wavers

one’s concentration is not steady

Proven ability

ability shown by one’s achievements

Play truant

to be absent without permission

(formulate) a working hypothesis

a theory which can be used provisionally but may change

Support the hypothesis

instead of ‘prove the hypethesis’