letting board advertising

What is the main purpose of 'To Let'/'For Sale' boards?

To show property availability and act as advertising for the agency.

What consent is required before erecting a board?

The owner’s consent.

What is the maximum size allowed for a property board?

0.5 m² (or 0.6 m² for joined boards).

What slips can be added to the board when a deal is agreed?

"Let subject to contract" or "Sold subject to contract".

When must the board be removed after the deal is completed?

Within 14 days.

Where do most agencies now advertise properties?

On their own websites and property portals like Rightmove or Zoopla.

What are some common features of online property adverts?

Photos, detailed descriptions, and video walkthroughs.

How is social media used by agents?

To promote the agency, connect with the local community, and engage clients.

What is text messaging commonly used for?

Alerting “hot” potential clients about new properties.

What must be included in all property adverts (except boards)?

EPC rating (and graph if space allows).

Why is advertising less important for lettings than for sales?

Lettings are often concluded quickly.

What does AIDA stand for in advertising?

Attract, Interest, Desire, Action.

What’s the purpose of using AIDA in property ads?

To make adverts more engaging and effective.