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Communication
The transmission of information between a sender and a recipient
What does communication include?
Listening
Seeking and understanding feedback from one's audience and responding appropriately
Noise
Any interference that causes the message you send to be different from the message your audience understands
Communication barriers
Obstacles to effective communication, typically defined in terms of physical, language, body language, cultural, perceptual, and organizational barriers
Intercultural communication
Communication among people with differing cultural backgrounds
Communication barrier examples
Body Language
Language
Noise
Culture - words and terms
Physical
Perceptual
Organizational
Nonverbal communication
Communication that does not use words
Nonverbal Communication examples
Eye contact
Tone of voice
Facial expressions
Gesture/posture
Eye contact does what?
Indicates integrity, trust, and respectful attention
Tone of voice does what?
May indicate mood and contribute to effectiveness through variation
Gesture/posture does what?
Conveys the level of authority, confidence, and coherence
Facial expression does what?
Conveys various emotions, level of agreement, as well as comprehension
Active Listening
Attentive listening that occurs when the listener focuses their complete attention on the speaker
Listening Dos?
Use your extra mental capacity to summarize
Take notes
Listen with both your ears and your eyes
Use nonverbal communication
Use verbal feedback and questions to indicate understanding and empath
Listening Don’ts
Don’t even glance at your emails or text messages
Don’t begin speaking the moment the person stops talking
Don’t get overly comfortable
Don’t pick up your phone—or even look at your phone
Don’t interrupt or finish other people’s sentences
Communication channels
The various ways in which a message can be sent, ranging from one-on-one in-person meetings to internet message boards
Understanding the impact of each communication channel helps to what?
Determine the best channel to use
How do communication channels differ from each other
How much information they communicate to the recipient
When should communication channels be determined?
After analyzing and considering the audience
Types of communication channels
Texting
Memos/reports
Voice mail
Telephone conversation
Video-conferencing
In-person presentation
Face-to-face meeting
When did videoconferencing become a primary communication channel?
when the workforce pivoted to remote work because of the COVID-19 pandemic
Best videoconferencing practices?
Keep the video camera on to build trust and a personal connection
Mute audio when not speaking
Use distraction-free backgrounds; no filters or frames
Keep eyes on the camera; place a light in front of you
Avoid multitasking
Wear office attire; personal grooming
Bias
A preconception about members of a particular group. Common forms of bias include gender bias; age bias; and race, ethnicity, or nationality bias
Gender bias
Consists of words that suggest stereotypical attitudes toward a specific gender
If you don’t know gender, use a proper name (or noun) or convert pronouns to plural
Age bias
American culture associates youth with highly valued qualities such as creativity, speed, independence, and individualism
Race, ethnicity, and nationality bias
Sometimes stems from unarticulated assumptions about a person’s attitudes, opinions, and experiences
Active voice
Sentence construction in which the subject performs the action expressed by the verb (e.g., The accountant did the taxes.). The active voice works better for the vast majority of business communication
Passive voice
Sentence construction in which the subject does not do the action expressed by the verb; rather, the subject is acted upon (e.g., The taxes were done by our accountant.). The passive voice tends to be less effective for business communication
Dynamic delivery
Vibrant, compelling presentation delivery style that grabs and holds the attention of the audience
Sole proprietorship
A form of business ownership with a single owner who usually actively manages the company
Sole proprietorship downsides
Company earnings treated as owner’s income
Company debts are the owner’s personal responsibility
Unlimited liability
When businesses formed as sole proprietorships or business partnerships cannot pay their bills, all or part of the business owner’s personal financial assets, such as cash, bank accounts, investments, or homes, can be seized to pay the business debts
Partnership
A voluntary agreement under which two or more people act as co-owners of a business for profit
Partnership benefits
You bring different types of people to the table
tax return still needs to be filled out, but the company itself doesn’t get taxed; the shareholders do (tax form is for information purposes)
General partnership
A partnership in which all partners can take an active
role in managing the business, and have unlimited liability for any claims against the firm
Corporation
A form of business ownership in which the business is
considered a legal entity that is separate and distinct from its owners (looked at like a person, it is its own thing)
Articles of incorporation
The document filed with a state government to
establish the existence of a new corporation
Limited liability
When owners are not personally liable for claims against their firm. Owners with limited liability may lose their investment in the company, but their other personal assets are protected
Limited liability company (LLC)
A form of business ownership that offers
both limited liability to its owners and flexible tax treatment (Middle of the road)
LLC Facts
Relatively new form of business ownership
LLC owners can elect to have their business taxed either as a corporation or
a partnership
can have one owner or multiple owners
limits liability
Advantages of a sole proprietorship
Ease of formation
Retention of control
Pride of ownership
Retention of profits
Possible tax advantage
Disadvantages of a sole proprietorship
Limited financial resources
Unlimited liability
Limited ability to attract and maintain talented employees
Heavy workload and responsibilities
Lack of permanence
Formation of General Partnerships
No limit on the number of partners
Partnership agreement should entail details regarding:
− Initial financial contributions
− Specific duties and responsibilities
− Sharing profits (and losses)
− Settling disagreements
− Death or withdrawal of a partner
Partnership Advantages
Ability to pool financial resources
Ability to share responsibilities and capitalize on complementary skills
Ease of formation
Possible tax advantages
Partnership Disadvantages
Unlimited liability
Potential for disagreements
Lack of continuity
Difficulty in withdrawing from a partnership
Limited partnership
A partnership that includes at least one general partner who actively manages the company and accepts unlimited liability and one limited partner who gives up the right to actively manage the company in exchange for limited liability
Limited liability partnership (LLP)
All partners have the right to participate in the management has limited liability for company debts
C corporation
The most common type of corporation, which is a legal business entity that offers limited liability to all of its owners, who are called stockholders
Corporate bylaws
The basic rules governing how a corporation is organized and how it conducts its business
Requirements vary by state
Stockholder
An owner of a corporation
Institutional investor
An organization that pools contributions from investors, clients, or depositors, and uses these funds to buy stocks and other securities
Ownership of C Corporations
Ownership is represented by shares of stock
- Stock for large corporations is usually publicly traded
− Small businesses can have as few as one shareholder
Board of directors
The individuals who are elected by the stockholders of a corporation to represent their interests
Establishes the corporation’s mission and sets its broad objectives
Appoints officers, such as the CEO and the CFO, for the day-to-day management of the
corporation
C Corporation Advantages
Limited liability
Permanence
Ease of transfer of ownership
Ability to raise financial capital
Ability to make use of specialized management
C Corporation Disadvantages
Expense and complexity of formation and operation
Complications when operating in multiple states
Double taxation of earnings and additional taxes
More paperwork and regulation and less secrecy
Possible conflicts of interest
S corporation
A form of corporation that avoids double taxation by having its income taxed as if it were a partnership
Statutory close (or closed) corporation
A corporation with a limited number of owners that operate under simpler, less formal rules than a C corporation
Nonprofit corporation
A corporation that does not seek to earn a profit and differs in several fundamental respects from C corporations
S Corporation Key Advantages
The IRS does not tax the earnings of S Corporations separately. Earnings pass through the company and are taxed only as income to stockholders, thus avoiding the problem of double taxation associated with C Corporations.
Stockholders have limited liability
S Corporation limitations
It can have no more than 100 stockholders.
With only rare exceptions, each stockholder must be a U.S. citizen or permanent resident of the United States (no ownership by foreigners or other corporations).
Statutory Close (or Closed) Corporation key advantages
Operate under simpler arrangements than conventional corporations. For example, they don’t have to elect a board of directors or hold an annual stockholders’ meeting.
All owners can actively participate in management while still having limited liability
Statutory Close (or Closed) Corporation limitations
The number of stockholders varies among states but is usually no more than 50
Stockholders normally can’t sell their shares to the public without first offering the shares to existing owners.
Not all states allow the formation of this type of corporation.
Nonprofit Corporation Key Advantages
Earnings are exempt from federal and state income taxes.
Members and directors have limited liability.
Individuals who contribute money or property to the nonprofit can take a tax deduction, making it easier for these organizations to raise funds from donations
Nonprofit Corporation limitations
It has members (who may pay dues) but cannot have stockholders
It cannot distribute dividends to members.
It cannot contribute funds to a political campaign.
It must keep accurate records and file paperwork to document tax-exempt status.
Acquisition
A corporate restructuring in which one firm buys another
Merger
A corporate restructuring that occurs when two formerly independent business entities combine to form a new organization
Horizontal merger
A combination of two firms that are in the same industry (buying out compition)
Vertical merger
A combination of firms at different stages in the production of a good or service
Conglomerate merger
A combination of two firms that are in unrelated industries
Divestiture
The transfer of total or partial ownership of some of a firm‘s operations to investors or to another company
Gets rid of a part of the company that no longer fits strategic plans
A “spinoff” occurs when a company issues stock in one of its own operating units and sets it up as a separate company
In a “carve-out,” the firm converts a particular unit or division into a separate company and issues stock in the newly created corporation to sell to outside investors
Forming and Managing an LLC
Created by filing a document and paying filing fees in the state where the business is organized
Organizers draft an operating agreement, which is similar to the bylaws of a
corporation
State laws differ in their requirements
LLCs are neither partnerships nor corporations
Owners are known as members rather than stockholders or partners
LLC Advantages
Limited liability
Tax pass-through
Simplicity and flexibility in management and operation
Flexible ownership
LLC Disadvantages
Complexity of formation
Annual franchise tax
Foreign status in other states
Limits on firms that can form LLCs
Differences in state laws
Franchise
A licensing arrangement under which a franchisor allows franchisees to use its name, trademark, products, business methods, and other property in exchange for monetary payments and other considerations
Franchisor
The business entity in a franchise relationship that allows others to operate its business using resources it supplies in exchange for money and other considerations
Franchisee
The party in a franchise relationship that pays for the right to use resources supplied by the franchisor
Distributorship
A type of franchising arrangement in which the franchisor makes a product and licenses the franchisee to sell it
Business format franchise
A broad franchise agreement in which the franchisee pays for the right to use the name, trademark, and business and production methods of the franchisor
Franchising Advantages
Less risk
Training and support
Brand recognition
Easier access to funding
Franchising Disadvantages
Costs
Lack of control
Negative halo effect
Growth challenges
Restrictions on sale
Poor execution
Franchise agreement
The contractual arrangement between a franchisor and franchisee that spells out the duties and responsibilities of both parties
Franchise Disclosure Document (FDD)
A detailed description of all aspects of a franchise that the franchisor must provide to the franchisee at least 14 calendar days before the franchise agreement is signed
Key terms in a franchise agreement
Terms and conditions
Fees and other payments
Training and support
Specific operational requirements
Conflict resolution
Assigned territory
Reasons to launch a small business
Greater financial success
Independence
Flexibility
Challenge
Survival
Entrepreneurs
People who risk their time, money, and other resources to start and manage a business
The Entrepreneurial Mindset
Entrepreneurs aim to change the world through goods or services
Hope to better themselves, but most do not expect huge, transformative growth
Entrepreneurial Characteristics
Vision
Self-reliance
Energy
Confidence
Tolerance of uncertainty
Tolerance of failure
Internal locus of control
A deep-seated sense that the individual is personally responsible for what happens in their life
External locus of control
A deep-seated sense that forces other than the individual are responsible for what happens in their life
Entrepreneurs and their high levels of self-reliance are characterized by what?
an internal locus of control
Personal Resources
Friends
Family
Personal credit cards
Loans
Sources include commercial banks, U.S. Small Business Administration (SBA), and peer-to-peer lending
Crowdfunding
Process of funding ventures by raising money from a large number of investors via the internet
Angel investors
Individuals who invest in start-up companies with high growth potential in exchange for a share of ownership
Venture capital firms
Companies that invest in start-up businesses with high growth potential in exchange for a share of ownership
Market niche
A small segment of a market with fewer competitors than the market as a whole. Market niches tend to be quite attractive to small firms
Necessity entrepreneurs
launch a business because they believe it is their only economic option
Many small firms have lower what?
overhead costs
Small firms can develop much more personal relationships with?
Individual customers
Technology, especially the internet and online tools, have opened what for small businesses?
New opportunities