STAND ON ISSUE SUPPORTED BY FACTUAL EVIDENCES

lesson 2

opinion

unsupported personal judgement

argument

supported personal judgement

quotation, examples, statistics

ways you can support your claim

quotation

direct speeches, paragraphs, summarization

examples

illustration of your points

statistics

uses facts, figures, diagrams

opinion

defined as a belief or view

argument

coherent, logical set of reasons that support an overall judgement

quoting, paraphrasing, summarizing

ways on how to do citations

propaganda techniques

mostly used by people as a trick

propaganda techniques

methods used in propaganda to convince an audience to believe what the propagandist wants them to believe

name-calling

glittering-generalities

transfer

testimonial

plain-folks

card-stacking

band-wagon

7 propaganda techniques

bandwagon

this technique tries to persuade everyone to join in and do the same thing

argumentum ad populum

appeal to the masses or the bandwagon appeal

testimonial

this technique uses an important person or famous figure to endorse a product

transfer

this technique transfers good feelings, looks, or ideas to the person for whom the product is indented

transfer

device by which carries over the authority, sanction, and prestige of something we respect and revere to something he would have us accept

argumentum ad verecundiam

appeal to prestige

plain folkd

device used by politicians, labor leaders, businessmen to win our confidence by appearing to be people just like ourselves

card stacking

a device employs all the arts of deception to win our support for himself.

he stacks against the truth

name-calling

uses negative words to create an unfavorable opinion of the competition

name-calling

to make us a judgement without examining the evidence upon which it should be based

argumentum ad hominem

philosophy, attacks the person

glittering generalities

uses the words of “virtue”. here he appeals to our emotions