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Qualitative Research
Approach to empirical research that relies primarily on the collection of qualitative data
Design Stratergies
Naturalistic Inquirty
Emergent Design Flexibility
Purposeful Sampling
Naturalistic Inquiry
Studying real-world situations as they unfold naturally; non-manipulative/controlling
anything can happen
Emergent Design Flexibility
Openness to adapting inquiry as understanding depends and/or situation change
avoids rigid designs and eliminates responsiveness
persues new paths as discovery as they emerge
Purposeful Sampling
Cases selected because they are information rich
offer manifestations of phenomenon of interest, letting sampling them be aimed at phenomenon
Data-Collection And Fieldwork Stratergies
Qualitative Data
Personal Experience
Empathic Neutrality
Dynamic Systems
Data Collection/Fieldwork Strategy: Qualitative Data
Observations that yield detailed, thick descriptions
captures direct quotations about people’s personal perspectives and experiences
case studies
Data Collection/Fieldwork Strategy: Personal Experience And Engagement
Researcher has direct contact with and gets close to people, situation and phenomenon
Researcher personal experience is important to understanding phenomenon
Data Collection/Fieldwork Strategy: Dynamic Systems
Attention to process, assumes change as ongoing whether focus is on individual, community, organization or culture
Analysis Strategies
Unique Case Orientation
Inductive Analysis And Creative Synthesis
Holistic PErspective
Context Sensitivity
Voice, Perspective and Reflexivity
Analysis Strategy: Unique Case Orientation
Assumption that each case is special and unique
First level of analysis if being true to, respecting and capturing details of individual cases being studied
Analysis Strategy: Inductive Analysis And Creative Synthesis
Immersion in details and specifics of data to discover important patterns, themes, and interrelationships
explore rather then confirm
guided by analytical principles rather than tules
Analysis Strategy: Holistic Perspective
Whole Phenomenon under study is more important than its parts
Analysis Strategy: Context Sensitivity
Places findings in a social, historical and temporal context
Analysis Strategy: Voice, Perspective And Reflexivity
Qualitative analyst owns and is reflective about their voice/perspective
Credible voice conveys authenticity and trustworhiness
Ways to Reduce Research Bias:
Reflexivity: Constantly attempting to identify your potential biases and discerning how you minimize their negative effects
Negative Case Sampling: Attempting to locate and examine cases that disconfirm your prior expectations
Descriptive Validity
Provide accurate description of a particular phenomenon, situation or group
Present to a degree that the account reports by the researcher is accurate and factorial
Obtain Descriptive Validity Through
Intesgiaor triangulation: Use to multiple investigators to collect and interpret data
Validity Strategies That Should Be uSed in Qualitative Research
Data Triangulation
Extended Fieldwork
External Audit
Investigator Triangulation
Low-Inference Descriptors
Methods Triangulation
Negatice-Case Sampling
Participant FEedback
Pattern Matching
Peer Review
Reflexivity
Researchers As Detectives
Rule out Alternative Explainations
Theory Triagnulation
Triangulation
Interpretive Validity
Present to the degree that the researcher accurately portrays the meaning given by the participants to what is being studied
Use participant feedback to obtain this
Low-Inference Descriptors: Phrase description of participants thinking in language close to participants accounts and field notes during study
Theoretical Validity
Explanation provided by the researcher accurately fit the data
Extended fieldwork, theory triangulation
pattern matching and peer review
Way To Obtain Theoretical Validity: Extended Field Work
REsearcher collects data over an extended perios of time
Way To Obtain Theoretical Validity: Theory Triangulation
Consideration of multiple theories/perspectives to interpret/understand qualitative data
Way To Obtain Theoretical Validity: Pattern Matching
Researcher Makes Unique/Complex predciiton and determines whether its supported
Way To Obtain Theoretical Validity: Peer Review
Interpretations/Conclusions/Explianations with peers to colleagues who can provide diffreent perspective
Internal Validity
Degree to which a researcher is justified in concluding that an observed relationship is causal
Idiographic Causation
Making very specific and local claim
Opposie is nomological causation
Researcher-As-Detective
Thinking about cause and effect and examining each possible “clue” then drawing conclusion
Methods Triangulation
Involves use of multiple data collection methods to determine if the conclusions are the same through each method
External Validity
Degree to which you can generalizse your results to other people
natural generalization: based on similaity of people and conetxt reported in the study and the people and context in which the generalization is made
Theoretical Generalization: Generalizing the theory is generated in a study. Ideas might be able to be generalized
Major four Qualitative Research Methods
Phenomenology
Ethnography
Case Study Research
Grounded Theory
Phenomenology
Involves description of individuals conscious experience of a phenomenon
What is the meaning, structure, and essence of the lived experience of this phenomenon for a particular individual or for many individuals
Attemtpts to gain access to patients life/world
Ethnography
Refers to discovery and description of the culture of a group of people or a cultural event
Core concept relied upon is culture
Holism, shared values, shred beliefs and more
Case Study Research
Intensive and detailed description and analysis of one or more cases
Grounded Theory
General methodology for generating and developing a theory that is “grounded” in empirical data
Mixed Methods Research
Approach n which quantitative and qualitative data or techniques are combined/mixed in a signal research study/set of closely related studies
Inside-Outside Validity
Refers to degree t which researcher accurately understands and presents the participants subjective insider/native view and concurrently presents the objective outsider viewpoints
Weakness Minimization Validity
Degree to which you have combined the quantitative and qualitative approaches to have non overlapping weaknesses
compensates for weakness of one approach by using additional approach
Sequential Validity
Make sure results are not due to ordering of quantitative and qualitative components
Sample Integration Validity
Present when you make appropriate claims from the combination of your qualitative and quantitative data
Can conclude from your quantitative and qualitative data separately or combined
Multiple Validites
Present to the degree that you fufill both the relevant quantitative and qualitative types of validity in the study
Aspects of Qualitative Research
Non-numeric data
Focus on information rich cases
understanding peoples experiences/perceptions
Typically uses purposeive sampling
Types of Qualitative Research Methods
Interviews
Focus Groups
Qualitative Surveys
Secondary Soruces
Observation
Participatory Methods
User Generated Online content
Diaries
Creative and Visual Methods
Unstructured format
Comversations with natural flow, sometimes used in clinical and theraputic sessions
Elicit life history of biographical information
Structured Format
Like a oral/written survey. Set of standard questions asked to all interviewees
Semi-structured
Questions set around a theme
More flexible
Types Of Mixed Methods Researcj Designs
Basic Designs (covergent parallel design, xplanatory sequential design and the exploratory sequential design)
Advanced Design ( The embedded design, the transformative design, the multiphase design)
Strengths Of Mixed Methods Design
- Draws on strengths and accommodates weaknesses for one method by including the other
- Assist in theory development
- Can provide fuller, deeper, more cplex/comprehensive explaination
- Check opertionalisation and meaning of measurement instruments
- Can provide multiple types of validity in a single study
Weaknesses Of A Mixed Methods Design
Requires researchers to be skilled in both types of research
time consuming and can be expensive
Third Variable Problem
Another existing variable influences the two variables being looked at that you didnt measure/take into account
Extrapolation Of Findings
One must be careful that they have similar characteristics to the initial study