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population
the entire group of individuals we want information about
census
collects data from every individual in the population
sample
- subset of individuals in the population from which we collect data
- when sampling, we can use technology or a Random Digits Table
sample survey
study that collects data from a sample to learn about the population from which the sample was collected
convenience sampling
selects individuals from the population who are easy to reach (bias -> poor sampling method)
bias
the design of a study is very likely to underestimate or very likely to overestimate the value you want to know
voluntary response sampling
allows people to choose to be in the sample by responding to a general invitation (bias -> poor sampling method)
random sampling
- using a chance process to determine which members of a population are included in the sample
- allows inference about the population from which the individuals were chosen
simple random sample (SRS)
- size n
- chosen in such a way that every group of n individuals in the population has an equal chance to be selected as the sample
- sample without replacement
- label, randomize, select
- best way to reduce sampling bias
sampling without replacement
individual from a population can only be selected once
sampling with replacement
individual from a population can be selected more than once
strata
- groups of individuals in a population who share characteristics thought to be associated with variables being measured in the study
- homogeneous groups
stratified random sampling
- selects a sample by choosing an SRS from each stratum and combining the SRSs into one overall sample ("some from all")
- unbiased & low variability
cluster
- group of individuals in the population that are located near each other
- ideally heterogeneous groups
cluster sampling
- selects a sample by randomly choosing clusters and including each member of the selected clusters in the sample ("all from some")
- easy to take sample
systematic random sampling
- selects a sample from an ordered arrangement of the population by randomly selecting one of the first k individuals and choosing every kth individual thereafter
- don't need to label everyone
undercoverage
when some members of the population are less likely to be chosen or cannot be chosen in a sample
nonresponse
when an individual chosen for the sample can't be contacted or refuses to participate
response bias
when there is a systematic pattern of inaccurate answers to a survey question
observational study
observes individuals and measures variables of interest but does not attempt to influence the responses
response variable
measures an outcome of a study
explanatory variable
may help explain or predict changes in a response variable
confounding
when two variables are associated in such a way that their effects on a response variable cannot be distinguished from each other
experiment
deliberately imposes treatments (conditions) on individuals to measure their responses
placebo
a treatment that has no active ingredient, but is otherwise like other treatments
treatment
- specific condition applied to the individuals in an experiment
- if an experiment has several explanatory variables, a treatment is a combination of specific values of these variables
experimental unit
the object to which a treatment is randomly assigned
subjects
human experimental units
factor
explanatory variable that is manipulated and may cause a change in the response variable in an experiment
levels
different values of a factor
control group
- used to provide a baseline for comparing the effects of other treatments
- may be given an inactive treatment (placebo), an active treatment, or no treatment at all depending on the purpose of the experiment
placebo effect
describes the fact that some subjects in an experiment will respond favorably to any treatment, even an inactive treatment
double-blind experiment
neither the subjects nor those who interact with them and measure the response variable know which treatment a subject is receiving
single-blind experiment
either the subjects or the people who interact with them and measure the response variable don't know which treatment a subject is receiving
random assignment
- experimental units are assigned to treatments using a chance process
- allows inference about cause and effect
control
keeping other variables constant for all experimental units
replication
giving each treatment to enough experimental units so that a difference in the effects of the treatment can be distinguished from chance variation due to the random assignment
principles of experimental design
1) comparison
2) random assignment
3) control
4) replication
completely randomized design
the experimental units are assigned to treatments completely at random
block
a group of experimental units that are known before the experiment to be similar in some way that is expected to affect the response to the treatments
randomized block design
the random assignment of experimental units to treatments is carried out separately within each block
matched pairs design
- common experimental design for comparing two treatments that uses blocks of size 2
- in some, two very similar experimental units are paired and the two treatments are randomly assigned within each pair
- in others, each experimental unit receives both treatments in a random order
sampling variability
- different random samples of the same size from the same population produce different estimates
- larger samples produce more accurate (closer to the true value) estimates
statistically significant
when the observed results of a study are too unusual to be explained by chance alone
margin of error
- creates an interval of plausible values