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Theme 3 Business ( paper 2)
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SWOT analysis
A tool that provides a business an outline of what advantages over competitors that they may have and what might be their vulnerabilities.
Strengths
Capabilities that the business has (things the business is good at or the positivity of the business).
Weaknesses
What areas a business may be weak in.
Opportunities
A chance for the business to seize to develop their business and make a choice for the greater of the business.
Threats
Changes that may harm the business and the business will need to have a plan to respond to it.
Tactical decisions
SWOT is used to make tactical and strategic decisions.
Strategic decisions
SWOT is used to make tactical and strategic decisions.
Business expansion
If there is an opportunity to the business to expand then the business may do this analysis causing a change in their original strategy.