Planning/Research for ICT projects

Social Change

According the Encyclopedia Britannica, it is the alteration of mechanisms within a social structure

Audience Profile

- economic and social characteristics of the listenership, readership, or viewership of a particular advertising medium

Psychographic

- study of personalities, values, attitudes, interests, or lifestyle

Rebecca Dye

"A lot of people admit behaving differently in social media than how they behave in the real world"

Ultras

- check their feeds dozens of times a day. Happily admits their obsession

The deniers

- social media do not control their lives, but get anxious when unable to access networks

The virgins

- taking first tentative steps in social media

The peacocks

netizens with a high number of followers, fans, likes, and networks

The lurkers

watch others are saying, but rarely (if ever) participate

The ranters

the "highly opinionated" netizens

The changelings

people that adopt a different personality online so no one knows their real identities

The ghosts

create anonymous profiles, fear of giving out personal info to strangers

The informers

seeks kodos by being the first to share the latest trends with audiences

The approval seekers

- constantly check feeds and timelines after posting until people respond

The quizzers

asking questions that allow them to start conversations

The dippers

access their pages infrequently, even days or weeks without posting

Psychographic Segmentation

- process of dividing your market based upon consumer personality, values, attitudes, interest, and lifestyle

Demographics

- study of the population which identifies and distinguish a target population or market. "Who are the buyers?"

- age, race, religion, gender, income level, profession

Social Media manager

in charge of representing a company across social channels as the "Sole Voice" of the brand

Passionate about social media

Can communicate with specific audiences properly

Think outside the box

Willing to learn more

4 Characteristics of a social media manager

Vision & Strategy

Government Support

Externer Pressure/Donor Support

Rising Consumer Expectation

Technological Change, Modernization, and Globalizaiton

Effective Project Coordination and Change Management

Good Practice

Factors for ICT Success

Infrastructure

Finance

Skilled personnel

Leadership styles, cultures, and bureaucracy

Attitudes

Factors for ICT Failure