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What basic characteristics does developing an action plan entail?
Set short-term and long-term career goals
Develop a timeline for skills and experiences to acquire
Establish a support network of mentors and peers
Stay adaptable and open to new opportunities
What are personal brands and what is their significance?
The cumulative perceptions others have of an individual’s traits, behaviors, and actions
Affects the success with which individuals are able to influence others
What mindset is required for a personal brand? How can one be built?
Requires a mindset characterized by focus on career distinction and recognition of the importance of active career management
Building a Strong Personal Brand:
Self-reflect
Be willing to envision a future state and your place in it
Be aware of your near and far ground to identify and capitalize on opportunity
What is an internal brand? What is an external brand? What is brand clarity in relation to the two?
Internal Brand — How you would describe yourself
External Brand — How others see you
Brand Clarity compares internal and external brands
What does credibility of a personal brand refer to? What are the two primary factors involved?
A function of others’ perceptions of your competence, trustworthiness, passion, tenacity, and objectivity
Two primary factors — trust and competence
How do competence and trust contribute to personal brand credibility?
Competence is being adequately qualified in terms of knowledge, skills, and abilities
Credibility is developed through consistent demonstration of competence over time
Trust shows decision makers they can be comfortable giving you more freedom to manage
What are the four critical components of trust?
Consistency
Honesty
Benevolence
Vulnerability
What are key components of competence and how do they build off eachother?
Passion, Tenacity, and Objectivity
Passion and tenacity should be balanced by objectivity, which requires that individuals base judgements and decisions on sound evidence rather than personal feelings or beliefs
Why is learning to properly communicate your brand important?
Visibility is limited if you do not have a plan to communicate your brand
Professional competence requires perpetual career management
What does you biographical statement entail in regard to communicating your brand?
Tell your story in a way that is memorable, using vivid language and quotes
Reflect your vision, purpose, goals, values, and passions in a one-sentence brand statement
Back this statement up with the who, what, where, when, and why details that tell your story
Create versions that are tailored for a range of audiences
Who might a cover letter be targeted towards? What should it focus on?
Four basic potential targets:
Networking contacts
HR contact
Hiring manager
Recruiter
Should include leadership experience, connections to new opportunity, and executive summary
What are the 3 power “'C’s” for communicating your brand?
Clarity — assures that you are clear about who you are and aren’t
Consistency — be consistent with the message
Constancy — to be effective long-term, a brand must have constancy
What are 5 strategies to change or improve brand fit?
Leave the organization you are in
Move within your organization
Associate with different people
Take advantage of opportunities presented when a new leader comes from outside the organization
Transform your brand
What is the Principle of Resources? What is the Principle of Scarcity?
Principle of Resources
To begin transforming your brand, identify the resources most valued and needed by the organization and develop these resources
The more valuable the resources or assets you provide, the better your brand may be to that organization
Principle of Scarcity
The resources that matter most are those that are both valuable and scarce within the organization
How can personal brand influence others?
Personal branding creates a platform from which to influence issues, ideas, proposals, or positions
What does influencing involve?
Recognizing a need
Championing a position
Overcoming resistance
Building affinity for an idea as it moves through the decision process
Leaving relationships stronger d/t the interaction
