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Define a Firm Price Searcher
Downward-sloping demand curves
*Note: (MR) Marginal revenue is no longer equal to (P) price
For a Price Searcher Firm, what is true when
TR = TC ?
Break Even
For a Price Searcher Firm, what is true when
TC > TR > TVC?
Firm should
Continue to operate in the short run
Shut down in the long run
For a Price Searcher Firm, what is true when
TR < TVC ?
Firm should
Shut down in the short run AND the long run
Again what is better for analysis when P doesnt equal MR for a firm in imperfect competition?
Analysis based on total costs (TC) and revenues (R) is better suited for examining breakeven and shutdown points.
Describe relations in Ā Breakeven Point Using the Total Revenue/Total Cost Approach for a price-taker firm
TR increases at a constant rate with quantity

What does this show TC = to?
Total cost = total revenue at the breakeven quantities QBE1 and QBE2.

Where is economic profit maximized?
Qmax
If in this imperfect competition model, the entire TC curve exceeds TR..how to min loss?
Minimize the economic loss in the short run by operating at the quantity corresponding to the smallest (negative) value of TR ā TC.
Example:
For the last fiscal year, Legion Gaming reported total revenue of $700,000, total variable costs of $800,000, and total fixed costs of $400,000.
Should the firm continue to operate in the short run?
The firm should shut down.
Total revenue of $700,000 is less than total costs of $1,200,000, and it is also less than total variable costs of $800,000.
By shutting down, the firm will lose an amount equal to fixed costs of $400,000.
This is less than the loss of operating, which is TR ā TC = $500,000.
If
āThat Legion Gaming reported total revenue of $850,000. Total variable costs of $800,000, and total fixed costs of $400,000ā
Should the firm continue to operate in the short run? Should it continue to operate in the long run?
Yes in short run (losses will incurre but TR > TC)
No in longrun, consider exit bc TR is not sufficient to cover all of the fixed costs and variable costs.

What does each point along the LRATC represent?
The minimum ATC for a given plant size or scale of operations.

What is shown in Economies and Diseconomies of Scale Graph?
Show a firm's LRATC curve along with short-run average total cost (SRATC) curves for many different plant sizes, with SRATCn+1 representing a larger scale of operations than SRATCn.

LRATC curve is what shape?
U - Shaped
Average total costs first decreases OR increases with larger scale?
Average total costs first decrease with larger scale
*Eventually begin to increase with larger scale
What is the minimum efficient scale?
The lowest point on the LRATC corresponds to the scale or plant size at which the average total cost of production is at a minimum

Under perfect competition, firms must operate at what capacity? Describe LRATC
Firms must operate at minimum efficient scale in long-run equilibrium, and LRATC will equal the market price
What happens to firms in long-run equilibrium under perfect competition?
In long-run equilibrium:
Firms earn zero economic profit
P = ATC at the minimum efficient scale (MES)
If a firm operates at a scale with higher ATC:
It earns economic losses
It must either exit the industry or adjust to the minimum efficient scale
The downward-sloping segment of the LRATC curve presented in Ā Economies and Diseconomies of Scale indicatesā¦
Economies of scale (or increasing returns to scale) are present.
What does economies of scale result from?
Factors such as:
Labor specialization
mass production
investment in more efficient equipment and technology
*In addition, the firm may be able to negotiate lower input prices with suppliers as it increases in size and purchases more resources
A firm operating with economies of scale can increase its competitiveness by doing what? (2)
Expanding production AND reducing costs.
The upward-sloping segment of the LRATC curve indicatesā¦
diseconomies of scale are present
Diseconomies of scale may result fromā¦(3)
Bureaucracy of larger firms leads to inefficiency
Ex. U.S. auto industry
problems with motivating a larger workforce
greater barriers to innovation and entrepreneurial activity.
A firm operating under diseconomies of scale will want to..
decrease output and move back toward the minimum efficient scale.
A relatively flat portion at the bottom of the LRATC curve that exhibits
Constant returns to scale or relatively constant costs across a range of plant sizes