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demand
different quantities of goods that consumers are willing and able to buy at different prices
law of demand
inverse relationship between price and quantity demanded
ceteris paribus
latin phrases meaning all things remaining equal
purchasing power
amount of money a consumer can spend
quantity demanded
actual amount, at a particular price
demand schedule
a chart that lists quantity demanded with price
demand curve
graph of demand schedule
substitution effect
if price goes up for a product, consumer buys less of that product and more of another substitute product and vice versa
income effect
if price goes down for a product, the purchasing power increases for consumers allowing them to purchase more
law of diminishing marginal utility
states that as you consume more units of any good, the additional satisfaction from each additional unit will eventually start to decrease
normal goods
as income increases, demand increases like luxury cars or jewelry
inferior goods
as income increases, demand falls, vice versa, like top ramen or used cars