20 Entry, Exit and Long-Run Profitability

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These flashcards cover key concepts related to entry and exit in markets, long-run profitability, and the economic principles underlying competition.

Last updated 11:51 AM on 12/12/25
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17 Terms

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Imperfect competition

A market structure where firms have some control over pricing due to differentiation.

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Economic profit

Total revenue minus total economic costs, including implicit opportunity costs.

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Accounting profit

Total revenue minus total financial costs, focused only on out-of-pocket expenses.

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Opportunity cost

The value of the next best alternative forgone when making a decision.

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Average Revenue (AR)

Total revenue divided by quantity sold; equivalent to price.

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Average Cost (AC)

Total cost divided by quantity produced, reflecting both fixed and variable costs.

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Market power

The ability of a firm to influence the price of its product.

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Entry and Exit

The ability of firms to join or leave a market over time depending on profitability.

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Demand curve

A graph showing the relationship between the price of a good and the quantity demanded.

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Barriers to entry

Obstacles that prevent new firms from easily entering a market.

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Fixed costs

Costs that do not vary with production level, such as rent.

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Variable costs

Costs that vary directly with the level of production, such as labor and materials.

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Deterrence strategies

Methods used by existing firms to discourage new entrants into the market.

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Regulatory strategies

Government-imposed barriers that restrict entry, such as licensing and patents.

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Supply-side strategies

Methods used by existing firms to achieve lower costs to maintain a competitive advantage.

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Demand-side strategies

Methods used by firms to maintain customer loyalty and reduce the appeal of new entrants.

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Long-run equilibrium

A state in which economic profits in a market tend to zero as firms enter or exit.