Types of Questions and Survey Design

Flashcards focused on types of questions, survey design principles, and methodologies discussed in the lecture.

What are Personal Factual Questions commonly related to in research?

Independent variables such as income, age, and occupational behavior.

What is a significant problem with Factual Questions About Others?

Limited knowledge and bias of the respondent.

What methodology is commonly used for Questions about Attitudes/Beliefs?

Heavy use of Likert Scales.

What is meant by 'Double-Barreled Question'?

A question that asks two separate but equal questions in one, creating confusion for the respondent.

What should you avoid when designing survey questions?

Ambiguous terms, double-barreled questions, leading questions, and negatives.

What is the problem with Memory when conducting surveys?

Most people have difficulty remembering details, which can lead to inaccuracies.

Why are group related questions grouped together in surveys?

To avoid jumping back and forth between topics, enhancing coherence and flow.

What is a potential advantage of Open-Ended Questions?

They allow respondents to explain their meaning and interpretation in their own words.

What are the advantages of Closed Questions in surveys?

They are easy to process, standardize responses, and can reduce bias in recording answers.

What is a potential issue with Closed Questions?

Spontaneity and authenticity in answers may be lost, and making answers exhaustive can be challenging.

What is Social Desirability in survey responses?

Respondents might provide answers they think are more socially acceptable rather than their true feelings.

What is the purpose of a Pilot Study in research?

To test research instruments for effectiveness, flow, and to identify problematic questions.

What differentiates Qualitative Interviews from Survey Interviews?

Qualitative Interviews tend to be less structured and more conversational, focusing on obtaining rich data.

How many participants are usually considered optimal for Focus Groups?

Typically, 6-10 participants.

What role does the moderator play in a Focus Group?

The moderator controls the discussion, ensuring everyone participates and exploiting group dynamics.